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We don't need no stinkin' cable  (Source: Hulu)
Thousands of the lost customers did not move to alternate pay services like satellite

When the economy started go sour, millions of Americans and other people around the world started to look for ways to save money. Many companies providing home phone services noted that customers were leaving in favor of mobile phones only. The same thing has been happening with cable providers as well.

Cable companies have traditionally increased the cost of their TV services each year, often with no improvement in the offerings. As people start looking to save money, many are leaving cable providers. 
Gigaom reports that it has cobbled together the number of cable subscribers lost for four of the top five cable companies around the country for Q3 2010 and the number of folks leaving cable is growing.

According to the calculations 
Gigaom put together, about 500,000 cable subscribers walked away from cable firms in Q3. That number counts what major companies reported in their earnings reports. Comcast lost 275,000 basic cable subscribers alone. Time Warner lost 155,000, Charter Communications lost 63,800 subscribers, and Cablevision lost 24,500 subscribers.

The 500,000 number is in reality much less than the actual losses by cable companies overall when small regional carrier losses are figured in along with Cox Communications' losses. Cox is a private company and doesn’t report its subscriber losses, yet is the third largest provider in the country. Over the long haul, most customers that leave traditional cable TV providers have ended up as customers with satellite or IPTV firms with these firms reporting subscriber gains that offset the majority of losses in the cable industry.

Gigaom reports that over the last few quarters the number of subscribers lost from cable and gained at satellite and IPTV firms is not matching up. Many people are just walking away from paying for TV. This is getting easier to do with most major networks offering their programs online free and services like Hulu offering old shows for fans to watch.

Once Hulu Plus hits with more content and movies, many will opt to pay the expected $5 monthly for that rather than a cable bill averaging over $100 monthly.

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RE: Living the Stream
By diskoman69 on 11/5/2010 12:52:33 PM , Rating: 2
True, but for many in those areas you speak of cable isn't an option for them either; just satellite or OTA.

I know that OTA I am able to get 20 channels (counting subchannels with different programming). My wife & I actually lived this article for about 5 years, only recently going back to cable due to a business need for the internet speed they offered. It was cheaper to just get their bundle. Otherwise, we were just fine with OTA and Netflix. Youtube and Hulu just made it even easier as they matured.

RE: Living the Stream
By Mitch101 on 11/5/2010 1:51:05 PM , Rating: 2
Yea someone needs to go after cable companies charging a fee if your not a cable subscriber. It was $2.00 more for me to add lifeline cable service and get 26 channels of TV than to just order Internet. Im hoping the phone company can roll in something better than 3mb to compete some day.

I get about 8-12 primary channels with a cheap antenna 23 miles from the towers in the attic. Its not like the old days of static either you get a digital feed or not. Only if your signal is week does it get blocky but overall the picture is as good as DirectTv or Cable provides and Free once you have the equipment. Some are dupes like 2 NBC's between two city areas which only matters when talking about the news. I did it as a test and will probably invest in something better ensure a solid signal in bad weather.

RE: Living the Stream
By spamreader1 on 11/5/2010 5:27:13 PM , Rating: 2
I get 6 stations ota, (i guess that's really 2 channels, or 2 stations, and 6 channels? I'm still confused) with rabit ear antennae now after ditching cable. I just need a 75" tower + high gain antenna to pick up some 15 possibly 18 more stations in north Texas. and our cable service in this area is horibble, they make the comcasts of the world look like god send companies. (cableone...ever been cussed out by reporting a problem with reception or to fix an incorrect billing issue before?)

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