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GM hopes to launch small pure-electric vehicles to China sometime in the next few years.  (Source: Inhabitat)

GM is convinced that pure electrics are unwanted by U.S. customers, though.  (Source: YouTube/GM)
In the U.S. GM is talking smack about BEVs, but abroad its all flowers and roses

In a company as big as General Motors Company, a certainly level of differences in approach when it comes to different international branches is fairly standard.  However, GM's approach to pure electric vehicles (also known as battery electric vehicles -- BEVs) is nothing short of bipolar.

Abroad GM is brimming with enthusiasm for BEVs.  In Germany it's testing a fleet of Opel Merivas transformed into electrified BEVs.  GM India President and Managing Director, Karl Slym, says that a new BEV -- based on the Chevrolet New Sail -- may be shown off sometime next year.  And in Korea GM is showing off an all-electric Chevrolet Cruze test vehicle at the G20 summit.

But perhaps most significantly it's talking about introducing a low cost BEV to the Chinese market, which recently passed the U.S. market in sales for GM.  The new EV will be based on the EN-V concept, which enjoyed a strong response at Shanghai Expo.

Meanwhile in the U.S. GM has aired no plans to release a pure electric, and in fact seems to be minimizing their exposure.

Apparently convinced that American consumers don't want pure electrics, it's been airing a commercial not-so-subtly jabbing at BEVs like the Nissan LEAF EV.  The new commercial, which promotes the 2011 Chevy Volt plug-in hybrid electric vehicle (PHEV) states:

This isn't a country where plans made at 9 necessarily apply at five.  This is America, man. Home of the highway, last-minute detours and spontaneous acts of freedom... So doesn't it just make sense that we build an electric car that goes far... really far.

The message seems clear.  Pure electric vehicles are great, especially for the lucrative Chinese market -- just not for the U.S.  

Has GM correctly tapped into the public sentiment, or is it missing the pure electrics boat that its domestic rival Ford and international rival Nissan seem happy to jump on?  That remains to be seen over the next couple years.

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RE: My 2 cents
By Reclaimer77 on 11/5/2010 5:22:26 PM , Rating: 0
Let the consumer decide what they want!

They already have. Hello?

GM isn't telling you that you can't have an electric car. They are telling you that they would NOT make a return on their investment of producing them. This is simple economics. Ev's are NOT in demand. Hybrid sales, for the matter, aren't exactly turning heads either.

Do you really think EV's are a goldmine and yet they refuse to tap into them for some reason?

I think this is great news personally. It's bad enough we had to bail GM out. But this at least shows me that they are TRYING to be solvent and run a sustainable business. Pushing a bad product on people who don't want it is NOT a good strategy.

RE: My 2 cents
By bobny1 on 11/6/2010 10:08:57 AM , Rating: 2
BUY AMERICAN!!!!. Proud American technology success.." IN CHINA". Pathetic!!. Stop using American money "BELLOUT" to be implemented overseas. Time to better use it at home for the sake of our own people. USA infrastructure is falling beyond repair and billions of dollars are invested in so called American companies. Time to flip the switch!!!

"There's no chance that the iPhone is going to get any significant market share. No chance." -- Microsoft CEO Steve Ballmer

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