a company as big as General Motors Company, a certainly level of
differences in approach when it comes to different international
branches is fairly standard. However, GM's approach to pure
electric vehicles (also known as battery electric vehicles -- BEVs)
is nothing short of bipolar.Abroad GM is brimming with
enthusiasm for BEVs. In Germany it's testing a fleet of Opel
Merivas transformed into electrified BEVs. GM India President
and Managing Director, Karl Slym, says that a new BEV -- based on the
Chevrolet New Sail -- may be shown off sometime next year. And
in Korea GM is showing off an all-electric Chevrolet Cruze test
vehicle at the G20 summit.But perhaps most significantly it's
talking about introducing a low cost BEV to the Chinese market, which
the U.S. market in sales for GM. The new EV will be
based on the
EN-V concept, which enjoyed a strong response at Shanghai
Expo.Meanwhile in the U.S. GM has aired no plans to release a
pure electric, and in fact seems to be minimizing their
exposure.Apparently convinced that American consumers don't
want pure electrics, it's been airing a commercial not-so-subtly
jabbing at BEVs like the Nissan
LEAF EV. The new
commercial, which promotes the 2011
Chevy Volt plug-in hybrid electric vehicle (PHEV) states:
isn't a country where plans made at 9 necessarily apply at five.
This is America, man. Home of the highway, last-minute detours and
spontaneous acts of freedom... So doesn't it just make sense that we
build an electric car that goes far... really far.
message seems clear. Pure electric vehicles are great,
especially for the lucrative Chinese market -- just not for the
U.S. Has GM correctly tapped into the public
sentiment, or is it missing the pure electrics boat that its
domestic rival Ford and international rival Nissan seem
happy to jump on? That remains to be seen over the next couple
quote: The problem is if you make a product that nobody wants, you lose money.
quote: "People would not want it" is a very lame excuse. If a multi-national company makes a certain product, it's foolish not to offer it to it's full consumer base. Let the consumer decide what they want!
quote: Let the consumer decide what they want!
quote: Class it as a moped, not a car.