 (Source: Lifehacker)
New study fuels speculations that Netflix will cause an internet meltdown
Thanks
to a study just released, some sources are theorizing that Netflix,
the streaming video
service, could have the potential to dominate the internet and gobble
up American broadband.
Netflix
currently boasts over 15
million members and according to network management
company Sandvine,
their 2010
Global Internet Phenomena Report indicates that Netflix
accounts for 20 percent of downstream traffic during peak periods
beating out YouTube,
iTunes, Hulu, and p2p file-sharing.
The spike
in online streaming video users for Netflix appears to have
originated from customers in Canada. The company's traditional
DVD-by-mail service was
not offered as an option to consumers there, they were only
provided with the choice of streaming video.
In
the week following the launch of service to Canadians, 10 percent of
Netflix online usage came from that country and video streaming usage
numbers will continue to increase in Canada and are expected to rise
exponentially in North America overall, according to Sandvine.
In
response to the study, one online report
suggests that another reason that Netflix may be gaining
momentum could stem from the fact that while online users spend only
moments at a time on YouTube, they tend to spend hours
at a time on Netflix.
Despite growing suggestions that
Netflix will
stretch broadband capacity to the limit during peak hours,
the co-founder of Akamai -- the company that boasts
77,000 servers with hard drives and is responsible for
Netflix delivery of content with local servers -- reports that no one
should be concerned about a surge of streaming video crashing the
internet.
"That video is growing rapidly and going
to be huge is true," said Akamai's Tom Leighton. "But
there's tons of capacity out at the edges of the network....plenty of
capacity in the last mile to your house."
"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation
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