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  (Source: Lifehacker)
New study fuels speculations that Netflix will cause an internet meltdown

Thanks to a study just released, some sources are theorizing that Netflix, the streaming video service, could have the potential to dominate the internet and gobble up American broadband.  

Netflix currently boasts over 15 million members and according to network management company Sandvine, their 2010 Global Internet Phenomena Report indicates that Netflix accounts for 20 percent of downstream traffic during peak periods beating out YouTube, iTunes, Hulu, and p2p file-sharing.  

The spike in online streaming video users for Netflix appears to have originated from customers in Canada.  The company's traditional DVD-by-mail service was not offered as an option to consumers there, they were only provided with the choice of streaming video.  

In the week following the launch of service to Canadians, 10 percent of Netflix online usage came from that country and video streaming usage numbers will continue to increase in Canada and are expected to rise exponentially in North America overall, according to Sandvine.

In response to the study, one online report suggests that another reason that Netflix may be gaining momentum could stem from the fact that while online users spend only moments at a time on YouTube, they tend to spend hours at a time on Netflix.

Despite growing suggestions that Netflix will stretch broadband capacity to the limit during peak hours, the co-founder of Akamai -- the company that boasts 77,000 servers with hard drives and is responsible for Netflix delivery of content with local servers -- reports that no one should be concerned about a surge of streaming video crashing the internet. 

"That video is growing rapidly and going to be huge is true," said Akamai's Tom Leighton. "But there's tons of capacity out at the edges of the network....plenty of capacity in the last mile to your house."

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RE: Come on, Netflix is not alone.
By mcnabney on 11/4/2010 11:03:39 PM , Rating: 4
They already do offer that.

At mediocre quality and sparse titles. Anything new is going to cost a lot extra.

If they started throttling 'Net Neutrality' would become the next Healthcare.

RE: Come on, Netflix is not alone.
By Iaiken on 11/5/2010 10:37:35 AM , Rating: 4
If they started throttling 'Net Neutrality' would become the next Healthcare.

Indeed, but if you want to influence it, write to the proper authorities.

I already provided the following evidence of Rogers anti-competitive behavior to the Competition Bureau:

- Rogers offers a competing streaming offering for free with your cable service
- This competing service doesn't use up your monthly bandwidth
- Rogers profits directly from your use of Netflix outside your monthly bandwidth allotment
- Rogers both dropped the cap, and increased the cost of overages almost immediately after the Netflix Canada launch was announced

I also added that it was noteworthy to remember that there are no restrictions on Rogers ability to throttle Netflix traffic. Such throttling could essentially render Netflix uncompetitive through no fault of it's own.

By nofumble62 on 11/6/2010 10:44:32 AM , Rating: 2
At least it can be fixed with technologies, healthcare can't be fixed because there are too many parasites like politician and lawyers sucking off the system.

"We can't expect users to use common sense. That would eliminate the need for all sorts of legislation, committees, oversight and lawyers." -- Christopher Jennings

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