After PortalPlayer Inc. received what
amounts to a death
blow last week when Apple decided not to use their chip for next
generation iPod devices, Samsung is now bragging that it has
won the contract with Apple. From EETimes:
At the SEMI Strategic Business
Conference on Wednesday, Samsung disclosed that it won the iPod
business. “I knew PortalPlayer would take a dive,” said Jon Kang,
senior vice president for the technical marketing group at Samsung
Semiconductor Inc. (San Jose, Calif.), the U.S. chip arm of South
Korea’s Samsung (Seoul). “I knew that we would win this design."
Samsung will now not only provide NAND
flash memory chips for the portable audio players, but it will also
provide the media processor as well. The 32-bit ARM chip will mark
Samsung's biggest large-scale integration (LSI) chip order.
When it rains, it pours at PortalPlayer. Apple represented
90% of PortalPlayer's revenue and the future of the company is now uncertain.
PortalPlayer chips have been used in the iPod since day one, but the
company's latest PP5021 System-on-Chip (SoC) was stepped over.