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Samsung to now supply the majority of NAND flash memory and the media chip for Apple's iPod

After PortalPlayer Inc. received what amounts to a death blow last week when Apple decided not to use their chip for next generation iPod devices, Samsung is now bragging that it has won the contract with Apple. From EETimes:

At the SEMI Strategic Business Conference on Wednesday, Samsung disclosed that it won the iPod business. “I knew PortalPlayer would take a dive,” said Jon Kang, senior vice president for the technical marketing group at Samsung Semiconductor Inc. (San Jose, Calif.), the U.S. chip arm of South Korea’s Samsung (Seoul). “I knew that we would win this design."

Samsung will now not only provide NAND flash memory chips for the portable audio players, but it will also provide the media processor as well. The 32-bit ARM chip will mark Samsung's biggest large-scale integration (LSI) chip order.

When it rains, it pours at PortalPlayer.  Apple represented 90% of PortalPlayer's revenue and the future of the company is now uncertain. PortalPlayer chips have been used in the iPod since day one, but the company's latest PP5021 System-on-Chip (SoC) was stepped over.





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