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Despite record earnings and iPhone sales that broadly surpassed analyst efforts, optimism about Apple's quarterly report was dampered by poorer-than-expected iPad sales.  (Source: Tablet Tutor)
IPad sales showed some signs of weakness, though

Another quarter has passed and Apple has yet again blown away analyst earnings predictions.  You'd think that the tired Wall Street gurus would have learned by now.

Leading the way was an incredible 14.1 million iPhones shipped.  Analysts predicted that Apple, beleaguered by fierce competition from Google's Android army and fallout from the iPhone 4's faulty antenna, would only ship 11 million iPhones during the quarter.  As usual, Apple's customers unquestioning loyalty and willingness to overlook the company's quality slip-ups proved a valuable asset.

Macs sales also looked promising, with 3.89 million units shipped, versus an analyst prediction of 3.7 million units.  The strong iPhone and Mac sales propelled quarterly revenue soaring to $20.34B USD (versus a consensus estimate of $18.9B USD).  Similarly, profits were up to $4.31B USD, handsomely surpassing estimates.

Apple's earnings did showcase some troublesome signs, though.  Particularly worrisome for Apple, its brand-new iPad. I twas forecast to move 4.7 million units, but only moved 4.19 million units, a sign of slowing sales.  And sales of iPods came in a 9.05 million units, falling short of the predicted 10 million units.

Its prediction of $4.80 (USD) earnings per share for its quarter in December also fell short of the bullish analyst consensus of $5.04.

These results led to an unusual trading pattern in Apple's stock after hours.  Despite reporting what seems a blowout quarter, these telltale signs of weakness sent Apple stock approximately $21/share, approximately a 6.6 percent drop.  This drop returned the stock to beneath $300, a mark that the stock just passed for the first time early this month. 

Perhaps such is the fate of an unusual company like Apple whose customers are fiercely loyal, whose actions are over scrutinized, and who continues to deliver plenty of surprises come earnings day.



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RE: Hit the nail on the head
By Gungel on 10/18/2010 6:50:25 PM , Rating: 2
I'm not so sure about that. Apple products are like fashion. Once the novelty and coolness wears off sales will slow faster than it ever grew. History tells us that products like that never last. In the 80's it was the Sony Walkman and Swatch watches in the 90's we had Super Nintendo and PS1/PS2 in the 00's it was the GPS handheld's and MP3 players. Now we have all that in one unit, so whats next?


RE: Hit the nail on the head
By Tony Swash on 10/19/10, Rating: -1
RE: Hit the nail on the head
By Anoxanmore on 10/19/2010 8:34:16 AM , Rating: 2
The Iphone sales counted the Ipod Touch sales as well.

So you might want to adjust those numbers of yours. ;)


RE: Hit the nail on the head
By bruce24 on 10/19/2010 8:43:21 AM , Rating: 2
quote:
Anoxanmore : The Iphone sales counted the Ipod Touch sales as well.


No they don't Apple lists iPhone and iPod numbers separately in their earnings report.


RE: Hit the nail on the head
By Anoxanmore on 10/19/2010 1:14:58 PM , Rating: 2
Actually they do, there was an article on here about it just a few months ago. ;)

Just like they list the ipad as an iOS activiation since clearly the iPad competes against Android. :facepalm:


RE: Hit the nail on the head
By The Raven on 10/19/2010 10:55:46 AM , Rating: 2
quote:
Macintosh sales have grown strongly in recent years and at a faster rate than the overall PC market growth rate.


A wise man once told me:
quote:
You can't fall off the floor.


Apple growth speaks more to the fact that we can see the days of MS dominance waning. There are more options out there now (including but not limited to 'choosing not to upgrade' or switching to Apple.


"Game reviewers fought each other to write the most glowing coverage possible for the powerhouse Sony, MS systems. Reviewers flipped coins to see who would review the Nintendo Wii. The losers got stuck with the job." -- Andy Marken














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