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Can GM sell 60,000 Volts in 2012?  (Source: GM)
GM is also working to reduce the MSRP of the Volt

GM has been touting its Volt extended range EV for years now and the vehicle finally close to hitting the U.S. market. The vehicle uses a gasoline generator to produce electricity to drive the wheels once the all-electric driving range is used up. GM has big plans for sales of the Volt, despite its relatively high $41,000 price tag.

The company has announced that it will build 10,000 to 15,000 Volts in 2011. That tidbit comes from GM global vehicle line executive for electric vehicles Doug Parks. Parks also told 
The Detroit News that in 2012, Volt production could be upped to as many as 60,000 vehicles. That announcement comes on the heels of GM updating the production capacity for the 2012 model year to 30,000 to 45,000.

Parks said, "Starting in '12, we'll be in this max rate of 60,000." Parks claims that GM could actually sell that many volts in 2012 and possibly even make more of the vehicles than the 60,000 number. Park told
The Detroit News, "We have the ability to increase volume and crank that up. We don't have any firm plans yet but we're flexible."

Park also stated that GM is in the process of finalizing the EPA fuel economy numbers and electric driving range for the Volt. He also admits that the final number could come in at under the 40-mile electric range mark that GM has been promising all these years. The final electric range number could be as low as 25 miles, however, Parks hopes that GM will "over deliver".

Park said that GM is working to reduce the $41,000 MSRP for the Volt as well. He said, "Our business model for the Volt is not finalized yet. We need to continue to make that (price) better as we go forward."



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RE: That won't be necessary.
By 91TTZ on 10/18/2010 12:47:59 PM , Rating: 2
I'm neither dense nor deluded.

We're talking about predicted sales here, and I'm stating that regardless of the pre-sales hype about the Volt, when it comes time to sell these vehicles they're going to have a hard time considering that:

1. "Hybrid" has become synonymous with the Toyota Prius. Other hybrids don't sell nearly as well because people looking to buy a hybrid usually look for a Prius.

2. The Volt is going to be a first generation vehicle competing with a more refined, established vehicle that dominates its class.

3. Even if they were the same price, Chevy would struggle to sell the Volt when compared to the Prius for the aforementioned reasons. Now throw in the fact that the Volt is $10,000 more, and that's even AFTER a $7,500 rebate meant to keep the car price competitive.

Chevy is going to have a difficult time selling this vehicle, and once the rebates are discontinued or Toyota extends the Prius's range on batteries to make it eligible for the rebate, GM is going to realize that sales of their new pride and joy fall flat.


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