has been touting its Volt extended range EV for years now and the
vehicle finally close to hitting the U.S. market. The vehicle uses a
gasoline generator to produce electricity to drive the wheels once
the all-electric driving range is used up. GM has big plans for sales
of the Volt, despite its relatively high $41,000 price tag.The
company has announced that it will build 10,000 to 15,000 Volts in
2011. That tidbit comes from GM global vehicle line executive for
electric vehicles Doug Parks. Parks also told The
Detroit News that
in 2012, Volt production could be upped to as many as 60,000
vehicles. That announcement comes on the heels of GM updating the
production capacity for the 2012 model year to 30,000 to
45,000.Parks said, "Starting in '12, we'll be in this
max rate of 60,000." Parks claims that GM could actually sell
that many volts in 2012 and possibly even make more of the vehicles
than the 60,000 number. Park told The
"We have the ability to increase volume and crank that up. We
don't have any firm plans yet but we're flexible."Park
also stated that GM is in the process of finalizing the EPA fuel
economy numbers and electric driving range for the Volt. He also
admits that the final number could come in at under the 40-mile
electric range mark that GM has been promising all these years. The
final electric range number could be as low
as 25 miles, however, Parks hopes that GM will "over
deliver". Park said that GM is working to reduce the
$41,000 MSRP for the Volt as well. He said, "Our business model
for the Volt is not finalized yet. We need to continue to make that
(price) better as we go forward."
quote: I think most people would prefer to buy the proven Prius for $22k rather than GM's first attempt at a Prius clone for $40k.
quote: The general public's perception is that it's a GM version of other hybrids, most won't differentiate the reason for the $18,000 premium.
quote: $25,000 is one hell of a premium to day for any hybrid system.
quote: In what world would you pay that much extra for what other cars can do for less?
quote: Besides, perception is not reality.