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Apple now owns 10.6 percent of the U.S. PC market

Detractors of Apple's Mac computers often point to the machines' relatively high price of entry and small market share when looking at the overall PC market (Microsoft still dominates thanks to a plethora of Windows-based machines). However, when compared to other PC manufacturers, Apple is doing quite well (at least in the United States).

The latest statistics from IDC show that Apple has now moved into third place for PC shipments in the U.S. Apple's shipments grew a whopping 24 percent for Q3, which gave Apple 10.6 percent of the market. Dell's shipments actually dropped 4.9 percent giving it a 23.1 percent share of the market, while HP's shipments increased 2.7 percent to give it 24.3 percent of the market and first place overall.

Acer and Toshiba took fourth place and fifth place respectively.

Even though HP and Dell each more than double Apple's U.S. market share, Apple has the high-end covered. Apple owns over 91 percent of the $1,000+ PC market which has helped to fuel its record revenue growth.

"Apple's influence on the PC market continues to grow, particularly in the U.S., as the company's iPad has had some negative impact on the mini-notebook market. But, the halo effect of the device also helped propel Mac sales and moved the company into the number three position in the U.S. market," said Bob O'Donnell, IDC's vice president for Clients and Displays.

When it comes to global sales, Apple doesn't even register in the top six. For Q3, the top global players were HP followed by Acer, Dell, Lenovo, ASUS and Toshiba.

"Despite a sluggish start, the quarter ended with a good rally in September which could be a good prelude for what is ahead," said IDC research analyst Jay Chou. "Lower PC component costs, budding excitement around new media-centric form factors and continued business buying should still make for a competitive holiday season.”

The good news on the Apple front comes on the same day that shares of the stock closed above $300 for the first time in the company's history.

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RE: ...
By DrKlahn on 10/14/2010 10:24:01 AM , Rating: 3
I think he may be pointing out that the "91% of the market above $1000" figure sited should have a disclaimer that most PC manufacturers simply don't even compete in this segment to any meaningful degree. The Macintosh continues to ride a surge brought on by the popularity of the companies consumer electronics devices. Whether Apple can keep these products at the forefront remains to be seen.

The Macs real chance at success was when the company moved into the PowerPC and started to allow cloning. The Mac OS at the time (System 7) was a far better OS than Windows 3.x. But Apple's greed caused them to shelve the clones and ensured they stayed a niche computer company. Today the OS advantage is largely gone. There are few areas where the Mac OS has advantages, but Windows 7 is an excellent product that runs on far cheaper hardware and with a far greater selection of applications.

Looking forward it can go a couple ways for Apple. They can either continue to innovate and stay on top of their consumer devices which will continue to steadily grow the Macintosh through brand awareness. Or other CE manufacturers will catch up and innovate as well, which would result in the Macintosh market staying static or showing small growth or small loss in market share.

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