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Apple now owns 10.6 percent of the U.S. PC market

Detractors of Apple's Mac computers often point to the machines' relatively high price of entry and small market share when looking at the overall PC market (Microsoft still dominates thanks to a plethora of Windows-based machines). However, when compared to other PC manufacturers, Apple is doing quite well (at least in the United States).

The latest statistics from IDC show that Apple has now moved into third place for PC shipments in the U.S. Apple's shipments grew a whopping 24 percent for Q3, which gave Apple 10.6 percent of the market. Dell's shipments actually dropped 4.9 percent giving it a 23.1 percent share of the market, while HP's shipments increased 2.7 percent to give it 24.3 percent of the market and first place overall.

Acer and Toshiba took fourth place and fifth place respectively.

Even though HP and Dell each more than double Apple's U.S. market share, Apple has the high-end covered. Apple owns over 91 percent of the $1,000+ PC market which has helped to fuel its record revenue growth.

"Apple's influence on the PC market continues to grow, particularly in the U.S., as the company's iPad has had some negative impact on the mini-notebook market. But, the halo effect of the device also helped propel Mac sales and moved the company into the number three position in the U.S. market," said Bob O'Donnell, IDC's vice president for Clients and Displays.

When it comes to global sales, Apple doesn't even register in the top six. For Q3, the top global players were HP followed by Acer, Dell, Lenovo, ASUS and Toshiba.

"Despite a sluggish start, the quarter ended with a good rally in September which could be a good prelude for what is ahead," said IDC research analyst Jay Chou. "Lower PC component costs, budding excitement around new media-centric form factors and continued business buying should still make for a competitive holiday season.”

The good news on the Apple front comes on the same day that shares of the stock closed above $300 for the first time in the company's history.

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Interesting comment
By Tony Swash on 10/14/2010 7:31:15 AM , Rating: -1
An interesting comment from Brian Hall at The Smartphone Wars blog
While you weren't paying attention, Apple suddenly now has a 10.6% market share in the US -- for computers. Remember how it was always like, 4-6%, it seeemed, and unmovable?

I haven't run the numbers (they really never taught running the numbers where I went to school), but I have this sneaking suspiscion that 10.6 is a sort of all-powerful, all-magical number at Apple. If they can secure:

10.6% of global PC/laptop sales
10.6% of global tablet sales
10.6% of smartphone sales
10.6% of digital content sales
10.6% of mobile advertising views
Then they probably will become the world's highest valued company. And Microsoft will never catch up.

Apple focuses religiously on high-margins and user experience. This enables them to build the best products, grow their business, spend on R&D, and stay just on the periphery of the more deadly battles, such as those about to get underway between Windows Phone and Android. It ensures they can offer the best products and services to a willing, highly profitable, customer base that is happy to be locked in to a 'closed' system. Apple can control their destiny, and have plenty of cash to innovate and move into new markets.

Maybe. Just speculating here. Still, 10.6% in a market where we had pretty much been ignoring their product given all the new stuff, speaks volume to Apple's solid business focus -- not its coolness, not its marketing, not its fanboys. Apple's "PC" market share is bigger than Microsoft's smartphone market share. Three years ago, would you have forecast this?

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