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Apple now owns 10.6 percent of the U.S. PC market

Detractors of Apple's Mac computers often point to the machines' relatively high price of entry and small market share when looking at the overall PC market (Microsoft still dominates thanks to a plethora of Windows-based machines). However, when compared to other PC manufacturers, Apple is doing quite well (at least in the United States).

The latest statistics from IDC show that Apple has now moved into third place for PC shipments in the U.S. Apple's shipments grew a whopping 24 percent for Q3, which gave Apple 10.6 percent of the market. Dell's shipments actually dropped 4.9 percent giving it a 23.1 percent share of the market, while HP's shipments increased 2.7 percent to give it 24.3 percent of the market and first place overall.

Acer and Toshiba took fourth place and fifth place respectively.

Even though HP and Dell each more than double Apple's U.S. market share, Apple has the high-end covered. Apple owns over 91 percent of the $1,000+ PC market which has helped to fuel its record revenue growth.

"Apple's influence on the PC market continues to grow, particularly in the U.S., as the company's iPad has had some negative impact on the mini-notebook market. But, the halo effect of the device also helped propel Mac sales and moved the company into the number three position in the U.S. market," said Bob O'Donnell, IDC's vice president for Clients and Displays.

When it comes to global sales, Apple doesn't even register in the top six. For Q3, the top global players were HP followed by Acer, Dell, Lenovo, ASUS and Toshiba.

"Despite a sluggish start, the quarter ended with a good rally in September which could be a good prelude for what is ahead," said IDC research analyst Jay Chou. "Lower PC component costs, budding excitement around new media-centric form factors and continued business buying should still make for a competitive holiday season.”

The good news on the Apple front comes on the same day that shares of the stock closed above $300 for the first time in the company's history.

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RE: ...
By Brandon Hill on 10/13/2010 9:23:35 PM , Rating: 3
Also, the logical comparison isn't Apple vs. Dell vs. HP etc. It's Macs vs. Windows which case, even though it is sad to see Apple actually reaching double-digits in marketshare, it's clear how small they truly are.

It's not that simple. Since Apple makes both computers and OS X, there's always a two-pronged approach to dealing with its market share.

As a computer manufacturer, of course they can be compared to Dell, HP, Lenovo, etc. The are a full-line PC manufacturer offering retail store and online sales, support, etc. In that sense -- in the U.S. -- it does fairly well.

As an OS provider, it is going up against Microsoft and Linux. In that sense, it's WAAAAY behind.

RE: ...
By DrKlahn on 10/14/2010 10:24:01 AM , Rating: 3
I think he may be pointing out that the "91% of the market above $1000" figure sited should have a disclaimer that most PC manufacturers simply don't even compete in this segment to any meaningful degree. The Macintosh continues to ride a surge brought on by the popularity of the companies consumer electronics devices. Whether Apple can keep these products at the forefront remains to be seen.

The Macs real chance at success was when the company moved into the PowerPC and started to allow cloning. The Mac OS at the time (System 7) was a far better OS than Windows 3.x. But Apple's greed caused them to shelve the clones and ensured they stayed a niche computer company. Today the OS advantage is largely gone. There are few areas where the Mac OS has advantages, but Windows 7 is an excellent product that runs on far cheaper hardware and with a far greater selection of applications.

Looking forward it can go a couple ways for Apple. They can either continue to innovate and stay on top of their consumer devices which will continue to steadily grow the Macintosh through brand awareness. Or other CE manufacturers will catch up and innovate as well, which would result in the Macintosh market staying static or showing small growth or small loss in market share.

RE: ...
By Motoman on 10/14/2010 11:35:51 AM , Rating: 3
That's incorrect, because representing Apple in that way artificially inflates their importance in the market...Dell, HP, et al are selling the same thing - there is no differentiation, which is the beauty of the Windows standard. They are all interchangeable, and when being compared against a non-interchangeable substitute, should be taken as a whole.

You wouldn't compare EV sales vs. Ford, then vs. Chevy, then vs. Toyota, etc. You compare EV sales vs. ICE sales. The former will artificially inflate the market importance of EV, because you're deceptively segmenting the competing market segment.

This is one of the tactics that the Apple-infatuated press uses to make Apple look like a significant player in the market...when it isn't.

Same thing with the "over $1,000 market segment" BS, which as I pointed out, is essentially the market segment that Apple competes in anyway. That's exactly the same thing as saying Monster Cable owns 91% of the Over-$100 HDMI cable market - because if you're stupid enough to buy a Monster Cable, that's what it's going to cost you.

Apple, Monster Cable, and Bose - the unholy trinity of gullible consumer abuse.

RE: ...
By Motoman on 10/14/2010 11:41:04 AM , Rating: 1
As an OS provider, it is going up against Microsoft and Linux. In that sense, it's WAAAAY behind. for that, the solution has always been obvious and least, it has been since they adopted a normal hardware platform. Sell the OS and let people install it on whatever they want. Apple's OS share would skyrocket. Specialist OEMs would pop up, like Psystar, and sell OSX machines at reasonable prices - overall marketshare would skyrocket. Application companies would start making lots of software for the platform, since it's marketshare had skyrocketed...and after a while, there'd be a large, thriving ecosystem around the Apple OS that will never happen so long as they keep all their BS proprietary.

Or, maybe the non-believers would give it a try at that point, since they could, decide it was crap and toss it. We'll likely never know. It's a lot easier to abuse a small group of terribly gullible people than to be successful in the entire marketplace based on the merits of your product.

RE: ...
By Pirks on 10/14/2010 12:14:17 PM , Rating: 2
Apple's OS share would skyrocket
But not their profits, which is why you can forget about it
after a while, there'd be a large, thriving ecosystem around the Apple OS that will never happen so long as they keep all their BS proprietary
They have a large thriving ecosystem around their proprietary BS called iOS, they seem to be perfectly happy with that :P
the non-believers would give it a try at that point
They could do it even now, it's one-two downloads away -> a) OS X 10.6 image b) VMWare -> bingo, try it away for all you want FOR FREE and you don't even have to get outta your moms basement moto :P So your point is moot, clones are not needed for "non-believers" to try OS X out, all who wanted to try it out already did it a while ago
It's a lot easier to abuse a small group of terribly gullible people than to be successful in the entire marketplace based on the merits of your product
True, all those Lexuses, MBs and BMWs never ever went for the "entire marketplace", what an idiots they are eh? :))) And you are way smarter than all of them taken together har har har :))))

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