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HTC's upcoming Desire HD will be one of the top handsets on the market in terms of hardware specs.  (Source: HTC)
The HTC EVO and other smart phones are selling at a frenzied pace

Taiwanese phonemaker HTC Corporation released a relatively short earnings report, but that was just fine as the numbers spoke for themselves.  Profit on a year-to-year basis had soared from T$5.695B (approximately $184.54M USD at current exchange rates) to T$11.1B ($359.68M USD).

That figure handsomely trumped the consensus analyst estimate of T$8.7B by Thomson Reuters I/B/E/S. The company also raked in T$75.85B ($2.458B USD) in revenue, up from T$33.81B ($1.096B USD) a year prior.

HTC's stock rose around 3% percent on the strong earnings report, and is currently at T$719.00/share.

The outlook seems rosy for HTC.  Despite facing increased Android competition from the likes of Samsung, Motorola, and Dell, the company has the benefit of being on what appears to be the winning team in the smartphone war and is poised to stay competitive.  The company in September announced two upcoming models.  Comments Steven Tseng, an analyst at RBS in Taipei, "Investors are comfortable with HTC's status in the Android market.  HTC will keep a stable position, even if it is not a leader in the sector."

The first phone, the HTC Ace (aka the HTC Desire HD), is an ultra high-end smartphone (1 GHz Qualcomm Scorpion CPU, Adreno 205 GPU, 768 MB of DRAM, and an 8-megapixel camera) with 4.3-inch SuperLCD screen.  The RAM is particularly impressive, and should allow for speedy app performance.

The second recently announced phone is the HTC Desire Z, a slider version of the popular Desire model.  While featuring less than high-end specs, it may still sell pretty well given that its hardware is superior to most of its slider competition.

HTC is also poised to capitalize on Microsoft's upcoming Windows Phone 7 operating system.  While Windows Mobile has been much maligned, there is actually significant excitement surrounding WP7, and HTC is hoping to translate that excitement into continued sales growth.  Sources indicate that it plans on having handsets ready at launch later this month.



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RE: Trumps?
By Helbore on 10/7/2010 2:20:41 PM , Rating: 2
Some bigwigs with lots of money kept them alive, they managed to get Steve Jobs to come back and they got damned lucky on the iPod.

Apple wasn't shrewd or clever in surviving their near-bankruptcy. They were lucky that they managed to corner an emerging market almost completely. I doubt even Apple realised how the iPod would turn them around.

I will say that they were shrewd with the release of the iPhone, though. They clearly saw that smartphones were likely to kill off (or at least severley reduce) the PMP market. They HAD to release the iPhone, or watch their only real revenue stream dry up.

THey've managed to maintain their profitability, but you are mad if you think they are not concerned about the sudden rise of Android. They know if it continues to eat into their market, then they're back in trouble.

The Mac line is never going to keep Apple going. They need the IOS devices and their market. The difference is that the mobile device market has proven itself to be far more volitile than most. See how many market leaders have risen to great heights, only to plummet down and find themselves languishing behind the new kid on the block.

Apple knows this well; they did it to RIM and Microsoft after all. They are fully aware that Android's rise could mean their downfall. But unlike RIM (who have their solid enterprise market) and Microsoft (who's mobile offerings were second-fiddle to the powerhouse Windows/Office moneyspinners), Apple have little to fall back on.

They don't have a reputation in the enterprise market that will maintain sales. They don't have another big cash-cow supporting them. This is their cash-cow and its supported by the most unpredicatlbe of markets - that of "what is most trendy."

Apple have a lot at stake. I'm not saying they're going to go belly-up or that they don't have plans to maintain their market. But anyone eho thinks they're not concerned about a big competitor chipping away at their most profitable market has their hands over their eyes. They certainly won't maintain profitability if they are not concerned.


"My sex life is pretty good" -- Steve Jobs' random musings during the 2010 D8 conference














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