is set to try to take over the TV in the same way it has taken over
search online with its Google TV offering. The search giant has
announced some new launch partners for its Google TV service that
wants to bring the web into the living room with set top boxes, and
with its software embedded into some internet-capable TVs.The new
launch partners that Google is announcing for the service
include NBC Universal and Amazon. The service will include NBC's CNBC
Real-Time, which is an app that lets users get real time access to
news, stocks, and more. Amazon will offer its Video on Demand network
to users of the service.Google TV is going to be a platform
for content companies with Google providing access to any content on
the web on your TV rather than taking the same tact Apple uses with
the new Apple TV offering and only allowing access to a limited part
of the web. When Google TV launches it will be limited to the Revue
set top box made by Logitech. The Google TV platform is
integrated into web-capable TVs in conjunction with Intel, who makes
the chips for some of the web TVs. The Wall
reports that some media companies are expressing concern over whether
Google will be able to compensate them providing access to their
content in a manner that could cannibalize their broadcast
offerings.Google has also stated that it is in talks to offer
Hulu Plus access via Google TV.
of the ways that Google is looking to draw content owners to Google
TV is by placing their shows along with its search results. When a
user searches for a specific show, the Google software would offer up
a list of episodes that are scheduled to air or are on the air when
the search is made.
Google is also looking at ways to sell ads on the Google TV service.
Google reports that advertisers have approached it about ads on
Google TV, but at this point it has no specific plans.
TV was officially
announced in May.
quote: The move towards searching for and viewing online content is inevitable
quote: Once people experience GoogleTV, they will see how primitive the TV programming guide is. Look at it - it's a "spreadsheet"