More content at launch for Google TV  (Source: Google)
Google is exploring ways to advertise on Google TV

Google is set to try to take over the TV in the same way it has taken over search online with its Google TV offering. The search giant has announced some new launch partners for its Google TV service that wants to bring the web into the living room with set top boxes, and with its software embedded into some internet-capable TVs.

The new launch partners that Google is announcing for the service include NBC Universal and Amazon. The service will include NBC's CNBC Real-Time, which is an app that lets users get real time access to news, stocks, and more. Amazon will offer its Video on Demand network to users of the service.

Google TV is going to be a platform for content companies with Google providing access to any content on the web on your TV rather than taking the same tact Apple uses with the new Apple TV offering and only allowing access to a limited part of the web. When Google TV launches it will be limited to the Revue set top box made by Logitech. 

The Google TV platform is integrated into web-capable TVs in conjunction with Intel, who makes the chips for some of the web TVs. The
Wall Street Journal reports that some media companies are expressing concern over whether Google will be able to compensate them providing access to their content in a manner that could cannibalize their broadcast offerings.

Google has also stated that it is in talks to offer Hulu Plus access via Google TV.

One of the ways that Google is looking to draw content owners to Google TV is by placing their shows along with its search results. When a user searches for a specific show, the Google software would offer up a list of episodes that are scheduled to air or are on the air when the search is made.

Naturally, Google is also looking at ways to sell ads on the Google TV service. Google reports that advertisers have approached it about ads on Google TV, but at this point it has no specific plans.

Google TV was officially announced in May.

"I modded down, down, down, and the flames went higher." -- Sven Olsen
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