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Apple is currently completing construction on a massive 500,000 square feet warehouse-like building in Maiden, North Carolina.  (Source: Hickory Record)

Google recently opened a datacenter in neighboring Lenoir.  (Source: eWeek)
Couple scores $1.7M USD for their 1 acre property

Donnie and Kathy Fulbright of Maiden, North Carolina don't know much about datacenters and streaming music, but they can certainly appreciate Apple Inc.'s growing push for supremacy in the internet services sector.  After building a 500,000-square-foot warehouse-like structure next door -- likely to house servers -- Apple decided to build a second data center next door and contacted the Fulbrights about purchasing their property.

At first the Fulbrights were reticent, rejecting Apple's first two offers.  A persistent Apple finally made the offer sweet enough, agreeing to pay $1.7M USD for the 1-acre property.  That's particularly exceptional given North Carolina's depressed property values.  The couple were able to use their proceeds to buy a 39-acre property and build a 4,200-square-foot house, complete with an in-bedroom jacuzzi and manmade bass/koi pond.

The couple originally bought the land 30 years ago for $6,000.

For Apple, the acquisition is a relief and a vital piece to its new plan to make the North Carolina its data-center capitol.  Apple isn't the only one looking to build up new capacity in small-town America.  Microsoft Corp., Facebook Inc. and Twitter Inc. are all building data centers in lightly populated areas as well.  Microsoft in August announced plans to build a $500M USD data center complex in neighboring rural Virginia.  

Apple is looking to beef up its data-serving capabilities to cope with increased App Store, iAd, and iTunes serving demands.  It also is reportedly eying an eventual entry into the world of streaming music.

Microsoft and other companies have created 3,100 jobs and brought $3.6B USD in capital into Virginia.  North Carolina, currently recovering after being struck particularly hard by the recent recession, is looking to follow in Virginia's path to success.  To lure Apple in, the state government approved $46M USD in direct state tax cuts.  And Catawba county tax recordsreveal that county governments are also pitching in, cutting personal property taxes by 85 percent, and cutting Apple's property taxes in half.

Apple's properties in Catawba and Maiden are located about 35 miles northwest of Charlotte.  Lenoir, North Carolina, located about 70 miles northwest of Charlotte, is also getting its own data center -- a $600M USD Google data center, lured by similar breaks.

The initiatives may pay off.  Apple says it may employ as many as 50 locals as IT workers at the data center, and another 250 people as maintenance and security.  And the construction will create 3,000 jobs.  That's a big deal given that the state has an average unemployment rate of 9.7 percent, and Catawba has an average unemployment rate of 12.3 percent. 

To top it off, Maiden, which has an annual budget of $13.1M USD is projected to pull in $5.1M USD in tax revenue from Apple over the next 10 years, while neighboring Catawba, with an annual budget of $202.2M USD, is expected to pull in an additional $4.4M USD over the same time period.  That may not sound like much, but it could make a crucial difference for the cash-strapped municipalities.

Kitty Barnes, chairman of the Catawba County Board of Commissioners is bullish on the project, stating, "Names like Google and Apple indicate you’re in the 21st century and open for business, so we hope to propel this to something greater."

But some aren't so happy about it.  T.J. Rohr, a libertarian city councilman in Lenoir is outraged, commenting, "I have a problem with government giving large multinational corporations millions of dollars in handouts."

Mr. Rohr admits that Google has been a relatively friendly neighbor, funding free Wi-Fi in the city's downtown area and donating computers to schools, but he calls the tax cuts/breaks/incentives "a lazy way to recruit business".



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Construction will create 3100 jobs?
By Cheesew1z69 on 10/5/2010 10:05:45 AM , Rating: 3
And when the building is done?




RE: Construction will create 3100 jobs?
By BubbaJoe on 10/5/2010 10:21:54 AM , Rating: 5
No need for any humans at that point, the building Will Just Work.


RE: Construction will create 3100 jobs?
By bldckstark on 10/5/2010 10:28:49 AM , Rating: 5
And if the building doesn't "Just Work", then Jobs will tell them they are "Occupying it wrong".


RE: Construction will create 3100 jobs?
By WW102 on 10/5/10, Rating: -1
By therealnickdanger on 10/5/2010 2:30:58 PM , Rating: 5
^

You're replying to it wrong!


RE: Construction will create 3100 jobs?
By msheredy on 10/5/2010 11:20:33 AM , Rating: 2
Like any construction job, it's temporary.


RE: Construction will create 3100 jobs?
By Cheesew1z69 on 10/5/2010 11:44:48 AM , Rating: 2
That was kind of my point, don't say they create JOBS when they aren't PERMANENT. Yes, they are jobs, but they are going to go away once the construction is complete.


By Murst on 10/5/2010 4:32:22 PM , Rating: 4
I guess I don't understand what you could use "create" on then. I can't really think of anything that is truly permanent.


By paydirt on 10/5/2010 11:41:39 AM , Rating: 2
It is BS how governments count "creating jobs".


By acer905 on 10/5/2010 12:43:41 PM , Rating: 4
Personally, i just hope it wasn't a typo and that they didn't actually mean it would create over 3000 copies of Steve Jobs... lol stupid joke i know


RE: Construction will create 3100 jobs?
By KingofL337 on 10/5/2010 1:24:07 PM , Rating: 1
Really, did you just look at the pictures??

quote:
Apple says it may employ as many as 50 locals as IT workers at the data center, and another 250 people as maintenance and security.


By Cheesew1z69 on 10/5/2010 1:36:03 PM , Rating: 2
Really, did you not RTFA before complaining?


datacenter hardware
By magneticfield on 10/5/2010 10:38:49 AM , Rating: 2
I wonder what kind of hardware will Apple use in their datacenters.




RE: datacenter hardware
By Ristogod on 10/5/2010 10:52:54 AM , Rating: 3
iPhones. Lots and lots of iPhones.


RE: datacenter hardware
By Camikazi on 10/5/2010 11:18:10 AM , Rating: 3
The weird side of me kind of hopes they uses Windows for an OS and AMD for CPUs :P


RE: datacenter hardware
By AnnihilatorX on 10/5/2010 1:36:36 PM , Rating: 4
Since it's a warehouse, it's likely that it won't have windows


RE: datacenter hardware
By Cheesew1z69 on 10/5/2010 2:13:49 PM , Rating: 1
After building a 500,000-square-foot warehouse-like structure next door -- likely to house servers -- Apple decided to build a second data center next door and contacted the Fulbrights about purchasing their property.


RE: datacenter hardware
By Wurum on 10/5/2010 3:47:10 PM , Rating: 3
lol. Fail.


RE: datacenter hardware
By cjc1103 on 10/6/2010 3:01:05 PM , Rating: 2
Yup, who ever picked that site for Apple ought to be fired. Of course it was probably a consulting company that picked the spot, and Jobs approved, so fire Jobs.. lol


RE: datacenter hardware
By Camikazi on 10/5/2010 8:38:37 PM , Rating: 1
It's a server farm, you know a place with ALOT of servers? It's not a storage warehouse, please read before you post.


RE: datacenter hardware
By AnnihilatorX on 10/6/2010 4:19:44 AM , Rating: 3
I guess people just don't get the irony. It wasn't even a serious post, it was a joke replying to the post up one level.

Also, who said servers can't be housed in a warehouse? A warehouse is a place to store wares, be it inventory or equipments.


Profit?!?
By KIAman on 10/5/2010 1:40:32 PM , Rating: 2
So the state is giving 45 million in tax cuts but take in roughly 10 million over 10 years in tax revenue?!?

Am I missing something?




RE: Profit?!?
By Quadrillity on 10/5/2010 2:04:00 PM , Rating: 2
quote:
Am I missing something?

Yep. Democracy. It's going down the toilet.


RE: Profit?!?
By priusone on 10/5/2010 3:12:06 PM , Rating: 2
Besides, why buy one when you can buy two for twice the price (some old movie quote)


RE: Profit?!?
By Leper Messiah on 10/5/2010 2:37:16 PM , Rating: 2
I assume that those tax cuts will apply to other businesses thinking about moving their operations to North Carolina, and that Apple will be generating additional revenue through state taxes and jobs, etc.

Still doesn't seem like its adding up to 46 Million dollars in the short term though.


RE: Profit?!?
By Dorkyman on 10/5/2010 3:26:20 PM , Rating: 2
The state didn't offer these tax breaks to make money on Apple. They did it to make money long-term on the dozens or hundreds of other companies that will relocate to the state in part because Apple and Google are there. They will be coming from high-tax, union-controlled states that have sh*t-for-brains legislatures such as California.

That's the beauty of capitalism. The survival of the fittest.


RE: Profit?!?
By bruce24 on 10/5/2010 4:33:27 PM , Rating: 2
quote:
So the state is giving 45 million in tax cuts but take in roughly 10 million over 10 years in tax revenue?!?


That $10M is what two towns expect to get, the State will collect additional taxes from both Apple and Apple's local employees.


RE: Profit?!?
By Galcobar on 10/6/2010 7:49:35 PM , Rating: 2
It's an either-or proposition.

Either the state holds to its tax line and requires Apple to pay that $45 million (a percentage of the total taxes, one could reasonably presume) and see Apple go elsewhere,

or

the state offers to cut $45 million from the total tax bill Apple would face, and the state ends up with more overall tax revenue, plus the employment (with taxes on that) generated.

Ask for a lot and end up with nothing, or ask for less and get it. Simple choice, but questionable long-term effectiveness.


An interesting ommission
By Tony Swash on 10/5/2010 7:00:46 PM , Rating: 1
I find it interesting that on a forum apparently dedicated to the consideration of all things techie that no one seems remotely interested in asking the obvious and interesting question:

What is Apple's new data centre for?

Apple are obviously up to something, but no speculation around here as people are engaging in the far more important task of posting puns.

Telling.

The culture of lacuna prevails.




RE: An interesting ommission
By themaster08 on 10/6/2010 2:49:26 PM , Rating: 2
quote:
What is Apple's new data centre for?
quote:
Apple is looking to beef up its data-serving capabilities to cope with increased App Store, iAd, and iTunes serving demands. It also is reportedly eying an eventual entry into the world of streaming music.
RTFA next time.


libertarian?
By toyotabedzrock on 10/6/2010 12:50:30 AM , Rating: 2
I'm finding very difficult to understand what a libertarian actually is anymore, isn't lowering taxes one of there goals? Or is it just there own taxes they want lowered?




real estate
By Skywalker123 on 10/6/2010 9:54:28 AM , Rating: 1
I would have sold them my land for a million!




PC vs Apple
By RedemptionAD on 10/5/10, Rating: 0
"We don't know how to make a $500 computer that's not a piece of junk." -- Apple CEO Steve Jobs














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