Print 65 comment(s) - last by therealnickdan.. on Oct 5 at 2:24 PM

  (Source: DualShockers)
Want us to upgrade your firmware? That'll be $30

It's understandable that margins are often slim on certain items in the retail business, and companies look to offer additional services to help bolster the bottom line. However, Best Buy seems to take things to the extreme at times.

Best Buy's Geek Squad division often comes under a lot of scrutiny for high-priced services. Earlier this year, The Consumerist called out Best Buy's “worthless” $40 optimization service for new computers. Today, however, the electronics retail giant is being called out for PS3 firmware updates according to DualShockers.

A Best Buy in New York is offering customers a service which tacks an extra $30 onto the purchase price of a new 120GB PS3 system that has been upgraded to the latest firmware. According to Best Buy, the firmware update includes:

  • Play(s) all Blu-ray movies and PS3 games
  • Eliminates bugs and glitches
  • System runs smoother
  • Improves connectivity to Facebook
  • Power save settings
  • Photo gallery and video editor
  • Adds PlayStation Plus
  • Improved system settings

For PS3 users, performing a firmware update on the PS3 is simple as going to the system menu and selecting system updates. All of this is of course free to the user and requires nothing more than a few button presses on the controller (and an internet connection).

Of course, Best Buy's firmware update is an optional service and no one has to purchase it -- just like customers don't have to purchase optimizations services for new PCs -- but it just seems a little off-putting to say the least.  

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RE: Best Scam
By thrust2night on 10/4/2010 1:21:53 PM , Rating: 5
How are they being ripped off? If someone does not know how to update their console they can pay $30 to have Best Buy do it for them? It's a service, get over it. If you're too lazy to cook food aren't you gonna go to the McDonalds down the street? Just because there is a service for something you and I feel is trivial or not needed, doesn't mean it's the same for everyone else.

It's not about being happy to have to spend money; it's about being able to get service for something you don't know how to do.

Please don't use the term "ripped off" so easily since it sounds like Best Buy is doing something wrong. And what's up with the personal attacks dude? Chill out; go get laid. Damn! I'm not a Best Buy messiah or anything.

I personally will never have to use it and I might not agree with the price they are charging for it, but I am happy that something like this is available for people who might need it.

RE: Best Scam
By Aloonatic on 10/5/2010 4:12:22 AM , Rating: 2
I can't say I expected anything different from the conceited, know-it-all, DT crew.

I have nothing to "get over" by the way, I just find you amusing, but still hope that you don't find yourselves being exploited like this some day, even thought many of you seem to revel in the knowledge that others are in cases such as this, and think it's OK because they are "idiots", simply because they don't know something that you do, which you think everyone should know, as if you are the grand arbiters of common knowledge.

By the way, are you really calling something that will happen automatically, which you will be forced to do if you intend to use your console on-line as a "service", comparable to receiving an actual tangible product from McDonald's? Seriously?

Far from me having to "get over it", I fear that many of you here need to get over yourselves.

Of course, seeing as there are many of your ilk here, we all know which way the ratings will go here, but in a wider sense, I would suggest that they are somewhat hollow "worth reading" ratings.

"Google fired a shot heard 'round the world, and now a second American company has answered the call to defend the rights of the Chinese people." -- Rep. Christopher H. Smith (R-N.J.)
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