Print 65 comment(s) - last by therealnickdan.. on Oct 5 at 2:24 PM

  (Source: DualShockers)
Want us to upgrade your firmware? That'll be $30

It's understandable that margins are often slim on certain items in the retail business, and companies look to offer additional services to help bolster the bottom line. However, Best Buy seems to take things to the extreme at times.

Best Buy's Geek Squad division often comes under a lot of scrutiny for high-priced services. Earlier this year, The Consumerist called out Best Buy's “worthless” $40 optimization service for new computers. Today, however, the electronics retail giant is being called out for PS3 firmware updates according to DualShockers.

A Best Buy in New York is offering customers a service which tacks an extra $30 onto the purchase price of a new 120GB PS3 system that has been upgraded to the latest firmware. According to Best Buy, the firmware update includes:

  • Play(s) all Blu-ray movies and PS3 games
  • Eliminates bugs and glitches
  • System runs smoother
  • Improves connectivity to Facebook
  • Power save settings
  • Photo gallery and video editor
  • Adds PlayStation Plus
  • Improved system settings

For PS3 users, performing a firmware update on the PS3 is simple as going to the system menu and selecting system updates. All of this is of course free to the user and requires nothing more than a few button presses on the controller (and an internet connection).

Of course, Best Buy's firmware update is an optional service and no one has to purchase it -- just like customers don't have to purchase optimizations services for new PCs -- but it just seems a little off-putting to say the least.  

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RE: No big deal. Charge em, I say!
By Iaiken on 10/4/2010 10:41:12 AM , Rating: 2
Changing the oil would likely be akin to changing the HDD in a "fat" PS3.

Even that was really easy, the hardest part was figuring out which of the arcanely named options in the recovery menu to select in order to reinstall the OS.

If you did a drive to drive copy, it's as simple as removing and replacing 3 screws and a cradle.

RE: No big deal. Charge em, I say!
By Schrag4 on 10/4/2010 1:08:33 PM , Rating: 3
Yes, easy for you. However, I KNOW that you'd be surprised at what percentage of people wouldn't DREAM of trying something like that.

RE: No big deal. Charge em, I say!
By Iaiken on 10/4/2010 3:21:04 PM , Rating: 1
However, I KNOW that you'd be surprised at what percentage of people wouldn't DREAM of trying something like that.

Those peoples parents should have purchased them a set of Lego, you know, the ones with instructions.

Want to install a bigger/better/faster HDD in your PS3? Ask Google to find you a set of instructions and follow them. The information is out there, people just need to have the will to learn how.

I'm not a mechanic by trade, but I know how to do a brake installation, tire rotation, change all my cars fluids and other things simply because I spent the time to learn how. Helps that each hour I spend doing is not only enjoyable, but saves me $90-120 of technician time.

RE: No big deal. Charge em, I say!
By Bonesdad on 10/4/2010 6:52:33 PM , Rating: 1
If that's the case (and I'm not arguing that you aren't right), then there is nothing wrong at all with BB charging $30 to install the fw update. I still believe, with a bit of hand holding, that any Tom, Dick or Dumbass could do this, and probably should do this update.

"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer
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