Print 65 comment(s) - last by therealnickdan.. on Oct 5 at 2:24 PM

  (Source: DualShockers)
Want us to upgrade your firmware? That'll be $30

It's understandable that margins are often slim on certain items in the retail business, and companies look to offer additional services to help bolster the bottom line. However, Best Buy seems to take things to the extreme at times.

Best Buy's Geek Squad division often comes under a lot of scrutiny for high-priced services. Earlier this year, The Consumerist called out Best Buy's “worthless” $40 optimization service for new computers. Today, however, the electronics retail giant is being called out for PS3 firmware updates according to DualShockers.

A Best Buy in New York is offering customers a service which tacks an extra $30 onto the purchase price of a new 120GB PS3 system that has been upgraded to the latest firmware. According to Best Buy, the firmware update includes:

  • Play(s) all Blu-ray movies and PS3 games
  • Eliminates bugs and glitches
  • System runs smoother
  • Improves connectivity to Facebook
  • Power save settings
  • Photo gallery and video editor
  • Adds PlayStation Plus
  • Improved system settings

For PS3 users, performing a firmware update on the PS3 is simple as going to the system menu and selecting system updates. All of this is of course free to the user and requires nothing more than a few button presses on the controller (and an internet connection).

Of course, Best Buy's firmware update is an optional service and no one has to purchase it -- just like customers don't have to purchase optimizations services for new PCs -- but it just seems a little off-putting to say the least.  

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RE: Best Scam
By invidious on 10/4/2010 9:52:53 AM , Rating: 2
I would say this is almost definately a geek squad initiative, I don't think corporate management would be smart enough to think this up. Anyone who has worked in IT knows the level of ignorance that most of their customers are opporating under, whereas most people in corporate management fall into the ignorant customers category.

Ultiamtely they are only screwing over people with too much money and not enough inteligence. Buyer beware.

RE: Best Scam
By vol7ron on 10/4/2010 10:07:38 AM , Rating: 2
Have you worked in IT? What do you "opporate" under?

Is that where you acquired your "ultiamte" "inteligence"?

RE: Best Scam
By Breathless on 10/4/2010 11:46:52 AM , Rating: 2
You "definately" forgot more errors from his post.

RE: Best Scam
By cjohnson2136 on 10/4/2010 4:18:26 PM , Rating: 2
So what he had spelling errors. I work in IT and I can not spell to save my live. Spelling and working in IT are not related lasttime I checked.

RE: Best Scam
By morphologia on 10/4/2010 4:52:39 PM , Rating: 2
Correct spelling and grammar were once required of adults. They were two of many characteristics that separated competent adults from kids who didn't know what they were talking about. Now, laziness is rampant and spelling & grammar are not important. Essentially, there's less of a difference between adults and kids, between competence and incompetence.

It's sad; it's like watching evolution go backwards. Pretty soon the average techie will be able to hotwire a spaceship with one hand, but will be unable to read, write or dress themselves...and they'll all work for Geek Squad.

RE: Best Scam
By Samus on 10/4/2010 7:33:39 PM , Rating: 2
...because everybody I know in IT is widely applauded for their spelling proficiency.

"A lot of people pay zero for the cellphone ... That's what it's worth." -- Apple Chief Operating Officer Timothy Cook
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