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Print 65 comment(s) - last by therealnickdan.. on Oct 5 at 2:24 PM


  (Source: DualShockers)
Want us to upgrade your firmware? That'll be $30

It's understandable that margins are often slim on certain items in the retail business, and companies look to offer additional services to help bolster the bottom line. However, Best Buy seems to take things to the extreme at times.

Best Buy's Geek Squad division often comes under a lot of scrutiny for high-priced services. Earlier this year, The Consumerist called out Best Buy's “worthless” $40 optimization service for new computers. Today, however, the electronics retail giant is being called out for PS3 firmware updates according to DualShockers.

A Best Buy in New York is offering customers a service which tacks an extra $30 onto the purchase price of a new 120GB PS3 system that has been upgraded to the latest firmware. According to Best Buy, the firmware update includes:

  • Play(s) all Blu-ray movies and PS3 games
  • Eliminates bugs and glitches
  • System runs smoother
  • Improves connectivity to Facebook
  • Power save settings
  • Photo gallery and video editor
  • Adds PlayStation Plus
  • Improved system settings

For PS3 users, performing a firmware update on the PS3 is simple as going to the system menu and selecting system updates. All of this is of course free to the user and requires nothing more than a few button presses on the controller (and an internet connection).

Of course, Best Buy's firmware update is an optional service and no one has to purchase it -- just like customers don't have to purchase optimizations services for new PCs -- but it just seems a little off-putting to say the least.  



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RE: No big deal. Charge em, I say!
By JazzMang on 10/4/2010 8:50:49 AM , Rating: 2
While this situation seems silly and greedy to most of us here at DailyTech, you'd have to look at it from the point of view of the common consumer. They are stupid and lazy. You guys do realize that most people don't even know what firmware is, right?

As readers on a technology website, we aren't the demographic that ANY Best Buy/Geek Squad services apply to. I can fix my own computer, update firmware, put together my home theater system, etc... but for every technically proficient person out there, there are 1000 people that are totally clueless in every way about technology .

If BBY wants to charge them for something they aren't comfortable doing *and it's optional*, then whats the issue?


RE: No big deal. Charge em, I say!
By Schrag4 on 10/4/2010 1:22:51 PM , Rating: 2
Agree 100%. Many here think 30 bucks is way too much to pay, but I guarantee that's the "right" price because enough people are paying it that BB doesn't feel they have to lower it! The only people who have room to "complain" are people who genuinely need this service. And I doubt any of them could figure out how to post a comment on this site if they can't do a google search and then follow directions on updating their firmware.


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