Print 65 comment(s) - last by therealnickdan.. on Oct 5 at 2:24 PM

  (Source: DualShockers)
Want us to upgrade your firmware? That'll be $30

It's understandable that margins are often slim on certain items in the retail business, and companies look to offer additional services to help bolster the bottom line. However, Best Buy seems to take things to the extreme at times.

Best Buy's Geek Squad division often comes under a lot of scrutiny for high-priced services. Earlier this year, The Consumerist called out Best Buy's “worthless” $40 optimization service for new computers. Today, however, the electronics retail giant is being called out for PS3 firmware updates according to DualShockers.

A Best Buy in New York is offering customers a service which tacks an extra $30 onto the purchase price of a new 120GB PS3 system that has been upgraded to the latest firmware. According to Best Buy, the firmware update includes:

  • Play(s) all Blu-ray movies and PS3 games
  • Eliminates bugs and glitches
  • System runs smoother
  • Improves connectivity to Facebook
  • Power save settings
  • Photo gallery and video editor
  • Adds PlayStation Plus
  • Improved system settings

For PS3 users, performing a firmware update on the PS3 is simple as going to the system menu and selecting system updates. All of this is of course free to the user and requires nothing more than a few button presses on the controller (and an internet connection).

Of course, Best Buy's firmware update is an optional service and no one has to purchase it -- just like customers don't have to purchase optimizations services for new PCs -- but it just seems a little off-putting to say the least.  

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

RE: Best Scam
By stburke on 10/3/2010 11:26:01 PM , Rating: 5
I used to work the floor at a Best Buy (And hate myself for it) these services actually do benefit a few number of people. The same thing is offered on most blu-ray players now, some movies won't even play without a recent update. So for those who bought a BD player, and don't have an internet connection, which is surprisingly common here, this is justifiable. When they take their shiny new toy home and pop in the shit that is Avatar, that movie won't play and is usually followed up by irate phone call to the store or a return. Plus when I tell grandma and grandpa they need to connect their player to the internet and download a firmware update I usually receive a blank stare back. So I tell them we can do it for $$ and they usually go for that. But for the majority of us tech savvy DT readers this is kind of moronic.

RE: Best Scam
By jithvk on 10/4/10, Rating: 0
RE: Best Scam
By StevoLincolnite on 10/4/2010 1:58:52 AM , Rating: 5
Why the hell are your grandma and grandpa using PS3? They play God Of War??

Why not?
My Granny' plays PC Games like: StarCraft 2, Dragon Age, Neverwinter nights and such.
She kicks my butt in StarCraft 2 almost daily.

Most people of her age usually only play the casual games like Bejeweled however.
But she was into gaming since the original NES before I was even born...

RE: Best Scam
By solarrocker on 10/4/2010 7:30:49 AM , Rating: 5
Wow, go granny!

(useless post that I felt had to be posted)

RE: Best Scam
By stburke on 10/4/2010 7:43:05 AM , Rating: 3
Do you live in North Korea?
Close. I live in North Dakota, which still has many rural areas where only dial up or satellite internet is available albeit at a premium some farmers just don't want to pay. People would also buy them for their lake houses to have some entertainment on rainy nights, having internet there would induce a second internet bill for many.
Why the hell are your grandma and grandpa using PS3? They play God Of War??
I was using a common BD player in the example but older people do buy PS3's. It makes a nice all in one solution for a BD/DVD player and something for the grandkids to do when they come over.

I've done my time working for that soulless corporation, the real scam is HDMI cables and "black tie" protection.

RE: Best Scam
By wallijonn on 10/4/2010 3:09:12 PM , Rating: 2
when I tell grandma and grandpa they need to connect their player to the internet and download a firmware update I usually receive a blank stare back.

So what you are really saying is that BestBuy, et. al., should provide a service whereby they can pay $2 to have the latest firmware burned onto a CD.

Or they can bring in their BD players, connect up to BestBuy's Internet connection and have it updated for $5.

"If you look at the last five years, if you look at what major innovations have occurred in computing technology, every single one of them came from AMD. Not a single innovation came from Intel." -- AMD CEO Hector Ruiz in 2007
Related Articles

Latest Headlines
Inspiron Laptops & 2-in-1 PCs
September 25, 2016, 9:00 AM
The Samsung Galaxy S7
September 14, 2016, 6:00 AM
Apple Watch 2 – Coming September 7th
September 3, 2016, 6:30 AM
Apple says “See you on the 7th.”
September 1, 2016, 6:30 AM

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki