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Print 65 comment(s) - last by therealnickdan.. on Oct 5 at 2:24 PM


  (Source: DualShockers)
Want us to upgrade your firmware? That'll be $30

It's understandable that margins are often slim on certain items in the retail business, and companies look to offer additional services to help bolster the bottom line. However, Best Buy seems to take things to the extreme at times.

Best Buy's Geek Squad division often comes under a lot of scrutiny for high-priced services. Earlier this year, The Consumerist called out Best Buy's “worthless” $40 optimization service for new computers. Today, however, the electronics retail giant is being called out for PS3 firmware updates according to DualShockers.

A Best Buy in New York is offering customers a service which tacks an extra $30 onto the purchase price of a new 120GB PS3 system that has been upgraded to the latest firmware. According to Best Buy, the firmware update includes:

  • Play(s) all Blu-ray movies and PS3 games
  • Eliminates bugs and glitches
  • System runs smoother
  • Improves connectivity to Facebook
  • Power save settings
  • Photo gallery and video editor
  • Adds PlayStation Plus
  • Improved system settings

For PS3 users, performing a firmware update on the PS3 is simple as going to the system menu and selecting system updates. All of this is of course free to the user and requires nothing more than a few button presses on the controller (and an internet connection).

Of course, Best Buy's firmware update is an optional service and no one has to purchase it -- just like customers don't have to purchase optimizations services for new PCs -- but it just seems a little off-putting to say the least.  



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RE: Best Scam
By tastyratz on 10/3/2010 11:14:43 PM , Rating: 2
sad but true. This is a scam and of poor taste for best buy. The good news is the article cites 1 best buy for doing it. Has anyone heard of their local best buy doing this?
Hopefully its just 1 lowlife local manager and not a corporate directive.


RE: Best Scam
By quiksilvr on 10/4/10, Rating: 0
RE: Best Scam
By MrBlastman on 10/4/2010 9:36:15 AM , Rating: 1
Good catch!


RE: Best Scam
By Brandon Hill (blog) on 10/4/2010 9:41:09 AM , Rating: 3
That is a separate promotion on a separate piece of paper... also notice that is mentions a second controller as well.


RE: Best Scam
By quiksilvr on 10/4/2010 3:39:57 PM , Rating: 2
Gotcha, I missed that second controller bit.


RE: Best Scam
By paydirt on 10/5/2010 11:32:23 AM , Rating: 1
I had HUGE problems trying to install this update, I think my PS3 still isn't updated, so for companies to offer to install it for $30 is reasonable.


RE: Best Scam
By therealnickdanger on 10/5/2010 2:24:48 PM , Rating: 2
A) No one is required to buy this.

B) Not everyone has Internet access.

C) Some PS3 updates have been known to brick consoles.

All that said, $30 still seems excessive.

D) To each his own.


"I modded down, down, down, and the flames went higher." -- Sven Olsen

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