Print 65 comment(s) - last by therealnickdan.. on Oct 5 at 2:24 PM

  (Source: DualShockers)
Want us to upgrade your firmware? That'll be $30

It's understandable that margins are often slim on certain items in the retail business, and companies look to offer additional services to help bolster the bottom line. However, Best Buy seems to take things to the extreme at times.

Best Buy's Geek Squad division often comes under a lot of scrutiny for high-priced services. Earlier this year, The Consumerist called out Best Buy's “worthless” $40 optimization service for new computers. Today, however, the electronics retail giant is being called out for PS3 firmware updates according to DualShockers.

A Best Buy in New York is offering customers a service which tacks an extra $30 onto the purchase price of a new 120GB PS3 system that has been upgraded to the latest firmware. According to Best Buy, the firmware update includes:

  • Play(s) all Blu-ray movies and PS3 games
  • Eliminates bugs and glitches
  • System runs smoother
  • Improves connectivity to Facebook
  • Power save settings
  • Photo gallery and video editor
  • Adds PlayStation Plus
  • Improved system settings

For PS3 users, performing a firmware update on the PS3 is simple as going to the system menu and selecting system updates. All of this is of course free to the user and requires nothing more than a few button presses on the controller (and an internet connection).

Of course, Best Buy's firmware update is an optional service and no one has to purchase it -- just like customers don't have to purchase optimizations services for new PCs -- but it just seems a little off-putting to say the least.  

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RE: Best Scam
By METALMORPHASIS on 10/3/2010 10:26:18 PM , Rating: 4
Sounds like it maybe in the Geek Squad division.

RE: Best Scam
By Samus on 10/3/2010 11:03:33 PM , Rating: 5
I used to work at a company that did shit like this. Provide a service (usually something that would otherwise be free) and make it sound like a good deal by listing 'features.'

It was legal because it's a service. You're not selling the firmware update, but the man hours to install it. It's like like how a Jiffy Lube provides a 14-point inspection free of charge, but that inspection is just an opportunity to find things to charge you for, like windshield wipers, a fuel system cleaning, power steering flush, coolant flush, brake pads, and so on.

Nothing is going to stop Best Buy, or any of these companies from "ripping off" consumers, except for people becoming more aware. Just say NO.

RE: Best Scam
By tastyratz on 10/3/2010 11:14:43 PM , Rating: 2
sad but true. This is a scam and of poor taste for best buy. The good news is the article cites 1 best buy for doing it. Has anyone heard of their local best buy doing this?
Hopefully its just 1 lowlife local manager and not a corporate directive.

RE: Best Scam
By quiksilvr on 10/4/10, Rating: 0
RE: Best Scam
By MrBlastman on 10/4/2010 9:36:15 AM , Rating: 1
Good catch!

RE: Best Scam
By Brandon Hill on 10/4/2010 9:41:09 AM , Rating: 3
That is a separate promotion on a separate piece of paper... also notice that is mentions a second controller as well.

RE: Best Scam
By quiksilvr on 10/4/2010 3:39:57 PM , Rating: 2
Gotcha, I missed that second controller bit.

RE: Best Scam
By paydirt on 10/5/2010 11:32:23 AM , Rating: 1
I had HUGE problems trying to install this update, I think my PS3 still isn't updated, so for companies to offer to install it for $30 is reasonable.

RE: Best Scam
By therealnickdanger on 10/5/2010 2:24:48 PM , Rating: 2
A) No one is required to buy this.

B) Not everyone has Internet access.

C) Some PS3 updates have been known to brick consoles.

All that said, $30 still seems excessive.

D) To each his own.

RE: Best Scam
By MrTeal on 10/4/2010 10:40:35 AM , Rating: 2
It's everywhere. I went to Wal-Mart the other day to get some pictures taken of my son at 3 months, and while they offer a cheap $8 package of 4 sheets, they push hard to sell you on "enhancements" for $30. The enhancements consist of pushing a button and making the picture black and white, or sepia, or adding vignetting. Maybe people here can't imagine people paying for these kind of services, but some people obviously do or they wouldn't be offered.

RE: Best Scam
By invidious on 10/4/2010 9:52:53 AM , Rating: 2
I would say this is almost definately a geek squad initiative, I don't think corporate management would be smart enough to think this up. Anyone who has worked in IT knows the level of ignorance that most of their customers are opporating under, whereas most people in corporate management fall into the ignorant customers category.

Ultiamtely they are only screwing over people with too much money and not enough inteligence. Buyer beware.

RE: Best Scam
By vol7ron on 10/4/2010 10:07:38 AM , Rating: 2
Have you worked in IT? What do you "opporate" under?

Is that where you acquired your "ultiamte" "inteligence"?

RE: Best Scam
By Breathless on 10/4/2010 11:46:52 AM , Rating: 2
You "definately" forgot more errors from his post.

RE: Best Scam
By cjohnson2136 on 10/4/2010 4:18:26 PM , Rating: 2
So what he had spelling errors. I work in IT and I can not spell to save my live. Spelling and working in IT are not related lasttime I checked.

RE: Best Scam
By morphologia on 10/4/2010 4:52:39 PM , Rating: 2
Correct spelling and grammar were once required of adults. They were two of many characteristics that separated competent adults from kids who didn't know what they were talking about. Now, laziness is rampant and spelling & grammar are not important. Essentially, there's less of a difference between adults and kids, between competence and incompetence.

It's sad; it's like watching evolution go backwards. Pretty soon the average techie will be able to hotwire a spaceship with one hand, but will be unable to read, write or dress themselves...and they'll all work for Geek Squad.

RE: Best Scam
By Samus on 10/4/2010 7:33:39 PM , Rating: 2
...because everybody I know in IT is widely applauded for their spelling proficiency.

"Nowadays, security guys break the Mac every single day. Every single day, they come out with a total exploit, your machine can be taken over totally. I dare anybody to do that once a month on the Windows machine." -- Bill Gates
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