New Study Shows iPhone Interest is Plunging
October 1, 2010 12:15 PM
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Nearly as many smart phone buyers now want an Android phone as want an iPhone.
Android has posted incredible growth since last year.
Google's OS also rivals the iPhone's iOS in satisfaction these days, as well.
(Source: (All graphs in this article are from Changewave))
Android is winning consumers' hearts, has now pulled neck-and-neck with Apple
went on sale people were wildly enthusiastic after hearing about the stunning new display, inclusion of video chat, and a host of other new features at Steve Jobs' keynote introduction of the device. As the phone launched with a slew of quality issues including
proximity sensor problems
and began to face superior hardware Android competitors, that enthusiasm has been waning.
According to a
by ChangeWave, the number of smart phone buyers intending to buy an iPhone dropped from 50 percent in June to 38 percent in September. Meanwhile Google Android surged from 30 percent to 37 percent, pulling roughly into a tie with the Cupertino gadget maker.
The news is a huge victory for Android, which two years ago was virtually unknown, with only 1 percent of smart phone buyers in June 2008 saying they wanted an Android handset.
Google is also doing well in satisfaction. While Apple's fans have long been
, leading to
sky-high satisfaction numbers
even when the company's products have problems, Google is seeing increasing enthusiasm among its customers as well. Apple's smart phone OS ranked first with a 74 percent customer satisfaction rate, while Google's Android was close behind with a 65 percent satisfaction rate.
Both operating systems are far ahead of Palm OS/webOS (32 percent) and RIM OS (31 percent) (commonly found on BlackBerry handsets). And Windows Mobile showed a rock-bottom 24 percent satisfaction rate, showcasing how desperate the company needs its
new Windows Phone 7 OS
Overall the ChangeWave study shows no real major surprises. Rather, it's just one more measure that shows that Android is
surging towards surpassing Apple
(and competitors RIM and
) as the most popular and best-selling smart phone in the world.
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10/10/2010 11:04:26 AM
Why is interest in the IPhone plunging? IPhone customers and customers of other Apple products (I’ll get to the latter later) get a serious dose of greed and arrogance from Apple, but stay on board UNTIL AN ALTERNATIVE ARISES (think Android here). Apple exploits its customers with “force-buy” tactics because it is a pioneer in developing new products and technology, and enjoys success at the onset because it is typically the only game in town. Customers make a big investment with the initial Apple purchase, then get sucked into incremental purchases it shouldn’t have to make to protect the investment. During this time, Apple demonstrates its blatant and unwavering arrogance toward customers. Brand loyalty is key for Apple, and this is where Apple is extremely vulnerable today evidenced by what’s happening now in the smart phone market: Android phones are currently taking major market share from Apple’s IPhone. Case in Point: I recently switched from an IPhone to a T-Mobile Android driven smart phone; the Android OS and customer service was superior to Apple’s. Using direct mail to Android customers, Google advertised through its phone distributors (e.g. T-Mobile) “We don't forget about you”, apparently taking a stab at Apple, and they proved it with me firsthand. When a new version of Android’s OS was unveiled, Google made available an OS update for all existing Android phone users (despite that fact that newer faster phone models containing the upgraded OS were on the market) and did not force customers to buy a new phone; my smart phone is now even faster than before. Conversely with the IPhone, if you want to take advantage of new IOS technology, you are forced to buy a new phone. I mentioned other Apple products earlier. Well, I have been an Itunes / IPod customer since inception of the IPod Mini (say 8 years ago?) but have no loyalty to Apple or its Itunes music service. Just like the IPhone, I await an alternative (and it’s coming). Apple’s motto clearly must be "Money first and to hell with customer service". If you import any non-Itunes purchased song, the track skips (by Itunes' design of course), forcing you to ditch the song and buy it from Itunes. Even a simple task like changing the battery in an IPod is not allowed, forcing customers to buy yet another IPod to protect their investment in songs purchased over the years. Some Itunes updates wipe out your playlists; my song library was developed over years and I can’t tell you the anger I felt. “Back up your playlists” you say? Itunes' antiquated backup feature (by design) forces you to back up to disks instead of an external hard drive or the likes; this takes days to complete and who has that kind of time? Recent industry news stated that Google will soon unveil a new music service to compete with Itunes. I hope to be Google's first customer when it hits the market, and will gladly trash my IPod and delete Itunes from my hard drive. I switched to my Android phone and now truly feel like a “customer”. Apple brand loyalty? It doesn’t exist. It’s a timing thing for millions of Apple customers who wait on the sidelines until a comparable non-Apple product surfaces - then they take flight. Thanks for the technology Apple, but the customer abuse is inexcusable.
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