New Study Shows iPhone Interest is Plunging
October 1, 2010 12:15 PM
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Nearly as many smart phone buyers now want an Android phone as want an iPhone.
Android has posted incredible growth since last year.
Google's OS also rivals the iPhone's iOS in satisfaction these days, as well.
(Source: (All graphs in this article are from Changewave))
Android is winning consumers' hearts, has now pulled neck-and-neck with Apple
went on sale people were wildly enthusiastic after hearing about the stunning new display, inclusion of video chat, and a host of other new features at Steve Jobs' keynote introduction of the device. As the phone launched with a slew of quality issues including
proximity sensor problems
and began to face superior hardware Android competitors, that enthusiasm has been waning.
According to a
by ChangeWave, the number of smart phone buyers intending to buy an iPhone dropped from 50 percent in June to 38 percent in September. Meanwhile Google Android surged from 30 percent to 37 percent, pulling roughly into a tie with the Cupertino gadget maker.
The news is a huge victory for Android, which two years ago was virtually unknown, with only 1 percent of smart phone buyers in June 2008 saying they wanted an Android handset.
Google is also doing well in satisfaction. While Apple's fans have long been
, leading to
sky-high satisfaction numbers
even when the company's products have problems, Google is seeing increasing enthusiasm among its customers as well. Apple's smart phone OS ranked first with a 74 percent customer satisfaction rate, while Google's Android was close behind with a 65 percent satisfaction rate.
Both operating systems are far ahead of Palm OS/webOS (32 percent) and RIM OS (31 percent) (commonly found on BlackBerry handsets). And Windows Mobile showed a rock-bottom 24 percent satisfaction rate, showcasing how desperate the company needs its
new Windows Phone 7 OS
Overall the ChangeWave study shows no real major surprises. Rather, it's just one more measure that shows that Android is
surging towards surpassing Apple
(and competitors RIM and
) as the most popular and best-selling smart phone in the world.
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10/4/2010 7:29:24 AM
It is a given that many people have purchased an iPhone, not because they wanted a phone that has more functionality, but because they are the "me too" type of customer. They buy into the HYPE and perceived popularity of the iPhone, so they ran out and bought one. That isn't saying that every iPhone user out there didn't buy it because they prefer the iPhone over other devices, but there are a LOT of people who buy whatever is the most popular or most hyped item out there.
This is why Apple and AT&T encourage people to buy devices right at launch, when the Apple hype machine is at its strongest. If people do not buy the iPhone right at launch, there will be a slow loss of interest since the hype fades after a few weeks of a new iPhone launch.
Android on the other hand has been drawing those who are not as caught up in the hype, but rather, are looking for a new phone/device and pick the one that fits the needs of the buyer. There is a fair amount of Android hype as well, but it tends to be more of a steady demand rather than a rush because a new product just came on the market.
What many people did not see is that there was a fair amount of hype when the Blackberry Torch was launched, from people just as clueless as many of the iPhone crowd. Those who buy based on TV advertisements rather than because they have done some research all fall into the same category of customer, who believe in hype and advertising, rather than looking at the devices out there and picking the best one.
The real issue is the TYPE of consumer who ends up buying each of these devices. The Pet Rock sold well too, all because of advertising. If a ROCK can sell well because of advertising, what does that say about the intelligence of the American consumer? Yes, there are intelligent iPhone owners, but the perception is that there are a LOT of clueless iPhone users who ONLY bought an iPhone because of the hype, and the Apple name. These are the people who get looked down on by the more technical.
Android is breaking away from being the "anti-iPhone" platform and is getting more interest from those who really do just look for a device that does what THEY want, in the way they want it to work. Palm would also fall into this category, but due to no really new devices in over a year just hasn't gotten the hype needed to draw attention to WebOS.
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