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The next generation won’t be interested in paying for cable.

"Over the top" appears to be taking over.   A recent survey released by Credit Suisse indicates that over-the-top TV and content delivery options like Netflix, along with Hulu and the Microsoft Xbox 360 are becoming strong contenders in the television viewership market.   

After surveying an estimated 250 Netflix subscribers, Credit Suisse found that nearly 40 percent of Netflix subscribers between the ages of 25 and 34, and almost 30 percent of subscribers between 18 and 24 used Netflix streaming services instead of cable or satellite television.   

At a media conference this week, Verizon CEO Ivan Seidenberg predicted that cable is headed in the same direction as the wire line telephone business, according to
 All Things Digital

"Young people are pretty smart. They’re not going to pay for something they don’t need to,” he said. Seidenburg added that “Over the top" is going to be a big issue in the future for the cable industry. I think cable has some life left in its model… but that it is going to get disintermediated over the next several years."

Comcast CFO Michael Angelakis obviously disagrees.
"When people say there's cord cutting, we really just don't see it," said Angelakis. "And when we think about cord cutting or the flavor of the day, we look at that as primarily competition to our VOD business, not to our core business."

In addition to the rise of over the top play options like Netflix and Hulu, Google TV and Apple's revamped TV service are expected later this year. It is rumored that Amazon may also have plans for a similar product coming soon.



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RE: Don't forget...
By marvdmartian on 9/24/2010 8:47:39 AM , Rating: 4
Honestly, I can't remember the last time I turned on ESPN. Too much life to live, to spend all my day in front of the boob tube, watching others live theirs.

In fact, I closed on my house about 6 months ago, and have yet to bother hooking up my TV's to receive any incoming signal. Honestly, I don't miss it, and can catch any TV programming I want online.


RE: Don't forget...
By gfredsen on 9/24/2010 9:56:32 AM , Rating: 3
My feelings, too. I began to feel one basketball game became like another.
I grew tired of discourteous political discourse that settled nothing and actually didn't even illuminate the issue.
If it isn't on the net or off the air, then I don't listen.


RE: Don't forget...
By frobizzle on 9/24/2010 10:35:21 AM , Rating: 2
Same here. The last time I turned my TV on was for the election...in 2008. Haven't even powered it up since then and I don't miss it!


RE: Don't forget...
By kake on 9/25/2010 8:44:13 PM , Rating: 2
How do you what Jeopardy!?


RE: Don't forget...
By iceonfire1 on 9/25/2010 2:09:28 PM , Rating: 2
Hmm... I'm pretty sure I've never actually watched a full sports game on tv. I dislike televised sports and don't own a tv; I can watch almost anything I want to, if I want to, on a laptop.


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