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  (Source: Art of the iPhone)
Cupertino electronics maker is profiting off its loyal customers open wallets

Research by fund market analysts Canaccord Genuity gave Apple, Inc. stock (AAPL) a "buy" rating and a price target of $356 per share.  What's more interesting, though is the details behind the recommendation.

The Cupertino, California-based electronics maker has an impressive profit margin compared to its competitors.  While this was a pretty commonly known fact, the analysts offer some intriguing numbers that reveal just how amazing Apple's profit margin is.

Apple in the first half of 2010 sold 17 million mobile handsets.  Samsung, LG, and Nokia sold 400 million handsets (this figure includes all phones, not just smartphones).  And other manufacturers sold 190 million handsets.  That means Apple produced roughly 2.8 percent of the mobile units sold in the first half of the year.

However, it made 39 percent of the mobile handset industry's total profit, while Samsung, Nokia, and LG posted a 32 percent cut of the total profit, and the remaining companies made a 29 percent cut.

Producing only roughly 3 percent of your industry's products, but making close to 40 percent of your industry's profit is virtually unheard of in any business.  But that's precisely what Apple is doing with the iPhone.

So why is the iPhone so profitable?  The answer is complex.  To start, because many customers are so enamored with the phone, AT&T has reportedly given Apple an extremely lucrative contract to grow its subscribers numbers.  Thus Apple makes much more pure profit per phone.

Apple also tends to feature slightly inferior hardware to its top-of-the line Android competitors.  For example, it tends to have a smaller screen, lacks a microSD expansion slot, etc.  And Apple is extremely aggressive in negotiating its manufacturing prices, pushing companies like Foxconn to deliver higher volumes at lower prices.

At the end of the day, Apple may make as much as $400 USD in profit -- or more -- off each iPhone.  By contrast Android smartphones tend to have much smaller margins.

What that means is that Apple should have plenty of cash on hand to invest in growing its business and improving its hardware to bring the fight to Android.  On the flip side, Google has a similarly lucrative market -- internet advertising – in which it remains virtually unchallenged.  Thus Google, too has a vast cash flow and the resources to make the fight in the smartphone operating system market a fierce one for the foreseeable future.

Of course, if these numbers are true, what they also mean is that Apple doesn't really 
need to win the smartphone war.  It merely needs to hang onto its current market share and keep raking in cash from its loyal customers.



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RE: The saying is...
By robinthakur on 9/27/2010 10:11:41 AM , Rating: 2
Clearly nobody has replied because you don't fit into their preferred smug/stupid stereotype of people who buy Apple. I am similar to you, although I bought the second iteration of the iPod onwards. I would only change from iPod/iPhone etc if they started becoming difficult to use, breaking constantly or the support was terrible, but honestly, neither has happened in my direct personal experience.

I still use Windows 7 at home, and build my own pc hardware, but for things like a phone or MP3 player, you do just want it to work consistenly. In fact, I would say that if Apple users do encounter issues they tend to scream about it more because they just aren't as used to coming across them as their pc brethren and they are less likely to fault find because they view the device as an appliance, not as a technical plaything. I like Apple for their industrial design and the way they approach each software feature, not first from a technical perspective but from a usability one. Most of the comments on here reflect the fact that this is a technical news site full of technically savvy users and are not representative of the general population. If it were everybody would be buying Zune HD's and Archos tablets...

It reminds me of when I built my Windows home media centre pc. It was technically brilliant when it worked, but due to issues with it waking up but not waking the screen (and numerous other problems) nobody apart from me in the household could work out how to use it consistently and it was swiftly disposed of for a less technically capable solution which delivered a better overall experience.


RE: The saying is...
By Globemaster on 10/3/2010 11:04:48 PM , Rating: 2
Exactly. I don't like Apple's closed ecosystem, but it's better than it used to be and it just works. I'd rather use an open source, but it never seems to work easily. Maybe they'll get there with Android, we'll have to wait and see...


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