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Could help game industry's current slump.

The latest installment of the Halo video game series hit its stride within the first 24 hours of its release.  Microsoft's Halo: Reach pulled in more than $200 million dollars globally on its launch day, according to Reuters and Venture Beat.

Halo: Reach numbers tell me is gamers are there," said Vice President of Microsoft Game Studios, Phil Spencer. "They are willing to buy the great experiences when they come out. In fact, that we are exceeding Halo 3 numbers out of the gate tells me that the industry is in a healthy state."

The gaming industry has experienced a sales slump in recent months.  The break-out success of
Halo: Reach, along with the anticipated rise of video game sales during the holiday shopping season are expected to help end the downturn.

Spencer called
Halo: Reach, the biggest game Microsoft has ever released.

"Every major installment has grown in scope and popularity, firmly cementing the
Halo franchise as one of the most popular entertainment properties in the world over the past decade."

Reach is a prequel to the main Halo trilogy.  The last installment of the trilogy, Halo 3,  released in 2007 brought in $170 million in its first 24 hours and generated more than $300 million in its first week.

In total, the
Halo franchise has grossed nearly $2 billion in sales and sold more than 34 million copies in its nine-year run.

The $200 million record-breaking figure made
Reach the biggest entertainment launch so far this year in the U.S. alone, but the prequel's debut still falls short of the biggest entertainment launch to date.   

In November 2009, Activision’s
Call Of Duty: Modern Warfare 2 raked in $310 million in first day sales in the U.S. and the U.K. 

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Who cares about $, how many units sold?
By zephyrxero on 9/16/2010 1:56:04 PM , Rating: 1
I could care less how Halo Reach vs Halo 3 sales equal out in terms of raw dollars, that may simply mean more people were willing to buy the ridiculously expensive collectors editions this time around. Where are the real important figures: of how many copies were sold?

The game industry does this time and time again when comparing themselves with movie. Sure, your stockholders obviously only care about revenue/sales/profit/etc, but there are still far more people watching movies than playing games so, no, you haven't overtaken that industry guys. </rant>

By smackababy on 9/16/2010 2:03:50 PM , Rating: 1
Ofc there are more people watching movies. Seeing a new film costs $8 per person. Buying a new game costs $60.

By Hiawa23 on 9/16/2010 7:28:24 PM , Rating: 2
I have all Halo games & love em all, but I think MS is right, gamers are there & in this bad economy we are not going to rush out pay $60 for all those other crap releases that stream out throughout the year. What this tells me is even in a bad economy, if devs will release good to great games, we will buy. Personally, I am loving Halo Reach as the game exceeded my expectations.

By KnickKnack on 9/16/2010 8:03:11 PM , Rating: 5
I'm sorry, but it really bugs me when I see this. The saying is actually "I couldn't care less". I don't know why people started saying the opposite, but when you think about what you're saying - that you could actually care less - you're saying that you do care to some degree, which isn't really the point you're trying to make is it?

I couldn't care less that people will down-rate this post....

By StevoLincolnite on 9/16/2010 10:39:09 PM , Rating: 2
Where are the real important figures: of how many copies were sold?

3 Million sales is the estimated day 1 sales, with 4.2 million predicted for the first week.

but there are still far more people watching movies than playing games so, no, you haven't overtaken that industry guys.

They are making more in day 1 sales though for some franchises, heck some movie companies have started to keep an eye on game releases so that they release there movies around the blockbuster game releases.

Also for a single platform release, I think you will find that Halo: Reach also outdid Modern Warfare 2.

Still got Fable 3, Black Ops, Crysis 2 and Medal of Honour coming this year to.

"Well, there may be a reason why they call them 'Mac' trucks! Windows machines will not be trucks." -- Microsoft CEO Steve Ballmer

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