search market is huge and generates vast amounts of money for the
players who are able to successfully compete. That competition is
growing but the vast majority of users online use Google for their
search activities. Google has competition from the much less popular
Yahoo and Bing search engines to some extent, but even combined Bing
and Yahoo only have a fraction of the search traffic that Google
that the latest figures
for the search market for August 2010 are now in.
Predictably, Google still holds the lion's share with 65.1% of the
entire market, growing 1% compared to the previous month. While
Google still dominates, that leaves the smaller players to fight for
the remaining spots on the list.Traditionally Yahoo has held
the second place spot with Microsoft Bing in third spot. There were
changes for the first time in August for that second spot ranking.
Bing was finally able to overtake Yahoo to get the second spot on the
list. Bing/MSN/Windows Live searches held 13.9% of the search market
for the month, growing 2% from the previous month. Yahoo slipped 8%
for August compared to the previous month to close with 13.5% of the
search market.The fourth place spot on the search list goes
to Ask.com with a scant 2.1% of search and AOL with 2% of the market.
With Bing now powering Yahoo, the total combined Microsoft share of
the search market is about 26%.
points out that its rankings only reflect search queries generated by
a use so contextual searches or other non-user generated searches are
not factored into the numbers.
started to slowly capture
some of Yahoo's market share in March.