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Nielsen search rankings for August 2010  (Source: Nielsen)
Bing/Yahoo combines has about 26% of search market

The search market is huge and generates vast amounts of money for the players who are able to successfully compete. That competition is growing but the vast majority of users online use Google for their search activities. Google has competition from the much less popular Yahoo and Bing search engines to some extent, but even combined Bing and Yahoo only have a fraction of the search traffic that Google boasts.

Nielsen Wire reports that the latest figures for the search market for August 2010 are now in. Predictably, Google still holds the lion's share with 65.1% of the entire market, growing 1% compared to the previous month. While Google still dominates, that leaves the smaller players to fight for the remaining spots on the list.

Traditionally Yahoo has held the second place spot with Microsoft Bing in third spot. There were changes for the first time in August for that second spot ranking. Bing was finally able to overtake Yahoo to get the second spot on the list. Bing/MSN/Windows Live searches held 13.9% of the search market for the month, growing 2% from the previous month. Yahoo slipped 8% for August compared to the previous month to close with 13.5% of the search market.

The fourth place spot on the search list goes to Ask.com with a scant 2.1% of search and AOL with 2% of the market. With Bing now powering Yahoo, the total combined Microsoft share of the search market is about 26%.

Nielsen points out that its rankings only reflect search queries generated by a use so contextual searches or other non-user generated searches are not factored into the numbers.

Bing started to slowly capture some of Yahoo's market share in March.



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Really? Ask.com... Really?
By SlipDizzy on 9/15/2010 11:12:56 AM , Rating: 3
Someone please explain to me why Ask.com is still being used? Is Jeeves really that helpful? I'm willing to bet its due to their search bar that is installed on machines if you sneeze while installing any application.




RE: Really? Ask.com... Really?
By AssBall on 9/15/2010 11:42:37 AM , Rating: 2
AoL surprises me more. Hard for me to believe so many people pay for that every month (1/2 or more of them probably search with bing/google).


RE: Really? Ask.com... Really?
By jimbojimbo on 9/15/2010 1:04:45 PM , Rating: 5
Ask only got on there because they bought their rights into various application installs and if anybody forgets to choose Custom or doesn't uncheck a box it'll install their piece of poop search bar and make themselves the default search provider on IE and Firefox as well as make themselves the default homepage. I hate those fucks.


RE: Really? Ask.com... Really?
By MrWho on 9/20/2010 7:56:54 AM , Rating: 2
I'd like to vote for this post, but unfortunately I can't.


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