Print 17 comment(s) - last by MrWho.. on Sep 20 at 7:56 AM

Nielsen search rankings for August 2010  (Source: Nielsen)
Bing/Yahoo combines has about 26% of search market

The search market is huge and generates vast amounts of money for the players who are able to successfully compete. That competition is growing but the vast majority of users online use Google for their search activities. Google has competition from the much less popular Yahoo and Bing search engines to some extent, but even combined Bing and Yahoo only have a fraction of the search traffic that Google boasts.

Nielsen Wire reports that the latest figures for the search market for August 2010 are now in. Predictably, Google still holds the lion's share with 65.1% of the entire market, growing 1% compared to the previous month. While Google still dominates, that leaves the smaller players to fight for the remaining spots on the list.

Traditionally Yahoo has held the second place spot with Microsoft Bing in third spot. There were changes for the first time in August for that second spot ranking. Bing was finally able to overtake Yahoo to get the second spot on the list. Bing/MSN/Windows Live searches held 13.9% of the search market for the month, growing 2% from the previous month. Yahoo slipped 8% for August compared to the previous month to close with 13.5% of the search market.

The fourth place spot on the search list goes to with a scant 2.1% of search and AOL with 2% of the market. With Bing now powering Yahoo, the total combined Microsoft share of the search market is about 26%.

Nielsen points out that its rankings only reflect search queries generated by a use so contextual searches or other non-user generated searches are not factored into the numbers.

Bing started to slowly capture some of Yahoo's market share in March.

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By Spivonious on 9/15/2010 10:54:05 AM , Rating: 2
Doesn't Yahoo use Bing underneath?

So Bing really has 27% share. Not bad at all for something relatively new.

And AOL search uses Google, so Google is really 67.1%.

In summary,

1. Google, 67.1%
2. Bing, 27%
3., 2.1%

RE: HuH?
By GeekBrains on 9/15/2010 1:03:56 PM , Rating: 3
Not for every country I guess. I'm sure that Yahoo Japan doesn't use Bing.

RE: HuH?
By Ranari on 9/15/2010 8:25:08 PM , Rating: 2
Bing currently powers Yahoo's organic search. It won't be until the end of October (ish) that Bing will also power their paid ads. Keep in mind, Bing has only been powering Yahoo's organic search for a few weeks now.

RE: HuH?
By sleepeeg3 on 9/16/2010 12:03:38 AM , Rating: 2
Reading comprehension, FTW.

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