Twitter co-founder and CEO Evan Williams.  (Source: Getty Images)
Popular website will be more user and ad-friendly

Yesterday, Twitter unveiled a revamped version of its website that it hopes will be much easier to navigate and advertise on, The New York Times reports.

It’s going to increase the value that people are getting out of Twitter, so in less time you can get more information and value,” Twitter co-founder Evan Williams told NYT.

Twitter's wide user base is appealing to advertisers, but the layout of the website has been a hindrance to them. Twitter currently runs ads called Promoted Tweets, but the new layout should boost ads because of "more real estate and more engagement," Williams told NYT.

Rather than having to click through to a different webpage to see information about a user or post in the Twitter timeline (as it functions now), the redesign will break the page into two panes. The timeline will appear on the left pane, while information from bits of the timeline -- author biographies, multimedia, etc. -- will appear in the right pane, eliminating the need to click back and forth.

Williams told NYT that the redesign was geared, first and foremost, to improve the user experience, but that advertisers would benefit as well. An example the Times used to illustrate this benefit is when a film company puts out a "sponsored tweet" for a new film that contains a trailer. Rather than clicking on a link within the tweet and being taken to the website that hosts the trailer, viewers will be able to view the trailer directly on Twitter's left panel.

Twitter boasts approximately 160 million users -- a surprisingly large amount, given the website's difficulty to navigate, Williams said. While the company has raised $160 million in venture capital, it has struggled to control its own growth -- as evidenced by almost daily "Twitter is over capacity" errors at certain times of the day.

A common complaint by many who do not use the service is that they just don't understand how it works or what it's for. With the new design, which should launch in the next few weeks, Twitter is seemingly aiming its sights on joining the likes of Facebook and Google as an internet "superpower." 

"I mean, if you wanna break down someone's door, why don't you start with AT&T, for God sakes? They make your amazing phone unusable as a phone!" -- Jon Stewart on Apple and the iPhone

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