Print 10 comment(s) - last by TSS.. on Sep 15 at 12:52 PM

Twitter co-founder and CEO Evan Williams.  (Source: Getty Images)
Popular website will be more user and ad-friendly

Yesterday, Twitter unveiled a revamped version of its website that it hopes will be much easier to navigate and advertise on, The New York Times reports.

It’s going to increase the value that people are getting out of Twitter, so in less time you can get more information and value,” Twitter co-founder Evan Williams told NYT.

Twitter's wide user base is appealing to advertisers, but the layout of the website has been a hindrance to them. Twitter currently runs ads called Promoted Tweets, but the new layout should boost ads because of "more real estate and more engagement," Williams told NYT.

Rather than having to click through to a different webpage to see information about a user or post in the Twitter timeline (as it functions now), the redesign will break the page into two panes. The timeline will appear on the left pane, while information from bits of the timeline -- author biographies, multimedia, etc. -- will appear in the right pane, eliminating the need to click back and forth.

Williams told NYT that the redesign was geared, first and foremost, to improve the user experience, but that advertisers would benefit as well. An example the Times used to illustrate this benefit is when a film company puts out a "sponsored tweet" for a new film that contains a trailer. Rather than clicking on a link within the tweet and being taken to the website that hosts the trailer, viewers will be able to view the trailer directly on Twitter's left panel.

Twitter boasts approximately 160 million users -- a surprisingly large amount, given the website's difficulty to navigate, Williams said. While the company has raised $160 million in venture capital, it has struggled to control its own growth -- as evidenced by almost daily "Twitter is over capacity" errors at certain times of the day.

A common complaint by many who do not use the service is that they just don't understand how it works or what it's for. With the new design, which should launch in the next few weeks, Twitter is seemingly aiming its sights on joining the likes of Facebook and Google as an internet "superpower." 

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Okay I have to ask this...
By quiksilvr on 9/15/2010 9:01:16 AM , Rating: 3
What the hell is the point of Twitter in a world where Facebook exists? Seriously, I do not get it at all.

RE: Okay I have to ask this...
By Ristogod on 9/15/2010 9:12:10 AM , Rating: 2
I find it much easier to follow technology news and announcements than facebook. To me facebook is all about socializing, whereas I use twitter less for socializing and more for quick info gathering.

RE: Okay I have to ask this...
By SAmely on 9/15/2010 9:24:51 AM , Rating: 2
I agree completely with what you said. When I visit Facebook, I see a collection of people speaking to be heard more than I see actual useful information.

And, with Twitter, much more than Facebook, it's easier to discretely pinpoint what you want on your feed. You also don't have to worry about "friends" being upset or some crap because you didn't click the "Like" button.

RE: Okay I have to ask this...
By LRonaldHubbs on 9/15/2010 10:06:50 AM , Rating: 3
'Friends' who get upset over such petty things as not clicking the Like button are too self-obsessed to be considered actual friends.

RE: Okay I have to ask this...
By judasmachine on 9/15/2010 9:36:48 AM , Rating: 2
Yeah I follow my news sources (mostly tech) on Twitter, and friends and family on FB. It's just easier than messing up the feed on FB with news, when I am just checking to see what my friends are upto. Just the opposite for Twitter. I want to read my news, and not have it cluttered with what my friends just ate for lunch.

RE: Okay I have to ask this...
By gibb3h on 9/15/2010 9:53:23 AM , Rating: 4
what ever happened to using RSS feeds....

RE: Okay I have to ask this...
By Taft12 on 9/15/2010 12:16:36 PM , Rating: 2
Angelina Jolie will not accept my friend requests no matter how many times I send it!

RE: Okay I have to ask this...
By TSS on 9/15/2010 12:52:55 PM , Rating: 2
It's a Public forum for SMS messages. That's all. It's far cheaper then sending text messages to a friend, or even multiple friends.

That said, personally i don't understand why everybody should know everything you've done as soon as you've done it. Maybe people just like feeling important and this plus having loads of friends on facebook you've never met or even talked to, helps them feel that way.

Pathetic in my oppinion, but some people appearantly want that.

"This is from the It's a science website." -- Rush Limbaugh

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