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Microsoft employees carry a coffin for Apple's iPhone  (Source: Carl J)

  (Source: Carl J)
Microsoft is pretty confident about how Windows Phone 7 will perform in the marketplace

Well, we can say that the folks from Redmond definitely have a morbid sense of humor. In celebration of the release to manufacturing (RTM) of Windows Phone 7, Microsoft held a mock funeral for two of the stars of the smartphone community: the Apple iPhone and RIM's BlackBerry.

According to Neowin, there were hearses for both the iPhone and the BlackBerry along with Microsoft employees dressed up in Windows Phone 7 garb. Microsoft even went so far as to have employees performing the infamous "Thriller Dance" to celebrate the hope that Windows Phone 7 will bury the competition.

Interestingly enough, while Microsoft definitely had Apple and RIM in its crosshairs today, “dead” Google was nowhere to be found. There were no hearses for the Android OS, so either Microsoft just overlooked this "minor" detail, or it doesn't think that it has the muscle to bury Android so quickly.

Windows Phone 7 is reportedly set to launch on October 11.



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Yeah, because ZUNE totally destroyed the iPODs....
By Belard on 9/11/2010 2:50:17 PM , Rating: 0
Really... those ugly brown and black things really sold.

Hey, do they actually still make ZUNE? Oh yeah, one... in 2 colors.

Apple has about 75% of the MP3/Media player market.
Microsoft has...... 1%, at the most! Creative and Sandisk are doing better than MS.

MS Phone OS has always sucked. Besides, MS spent about 6~9 months developing this. Remember, they totally threw out the OLD Mobile OS into the trash.

I'm fine with Windows7 on my desktop. But an MS Phone? Apple and Google are doing very fine already.




By Malak on 9/12/2010 3:08:35 AM , Rating: 2
Zune is actually a superior product in many ways though. Even the software is better and I love the Zune Pass. Apple made a great MP3 player that had no competition, same with the iPhone. Now that the iPhone has competition it is going downhill. It's odd that usually it's Apple that people love to hate, but people seem to ignore Microsoft in other markets. The ZuneHD is fantastic, and if you've got one of those you'll definitely be looking for this new phone.


By Reclaimer77 on 9/13/2010 8:59:35 AM , Rating: 2
Notice how people who bash the Zune never actually list technical or end user reasons for why it "sucks" and the iPod is so much better? It's always just LOLLERCOASTER ZUNE SUCKS HAHAAHAHA IPOD ROX!!!!


By mcnabney on 9/13/2010 10:19:13 AM , Rating: 1
Zune did not suck for any technical reason. It sucked because it didn't sell.

Windows Phone 7 is just a Zune that makes phone calls. It is going to fail just as hard as the Zune did. This time next year we will be burrying a Windows phone, not Apple or RIM. Well, RIM is getting a little shakey.

Apple and RIM really aren't even direct competitors. Apple's customers generally either buy stylish products or anything with an Apple logo. RIM's customers are primarily corporate. So the OS that Microsoft is really going up against is Android. So a generally disliked company like MS is going to try to sell a product that is in no way superior (and in many ways inferior) to their rival. That rival is already the number one player in the States and can offer a dozen different varieties and a large and growing App Store. Yeah, Microsoft doesn't have a prayer. The Zune-faithful and MS fanatics might buy, but nobody else will. There is even confusion in the name of the OS since it sounds like their current desktop OS.


By jimbojimbo on 9/13/2010 11:15:07 AM , Rating: 2
quote:
RIM's customers are primarily corporate. So the OS that Microsoft is really going up against is Android
It's because RIM's customers are mostly corporate that they should worry the most. On a purely corporate IT point of view the iPhone is ok since it supports most of the major features of activesync policies. The Android unfortunately still has no encryption, although it'll act like it does to Exchange. If Windows Phone 7 plays along with Exchange and activesync perfectly it will be a completely viable, and cheaper, alternative to the Blackberry. RIM should be worried.


By sviola on 9/13/2010 11:17:44 AM , Rating: 3
WP7 does play along with Exchange and Activesync. It also has Sharepoint integration (not to mention Office).


By mcnabney on 9/13/2010 12:08:21 PM , Rating: 2
Android allows applications to provide the higher level of encryption if required.

For example, I use an application called Touchdown on my Droid to access my corporate exchange server. It provides a higher degree of encryption than current RIM/BES offerings.


By sviola on 9/13/2010 11:15:37 AM , Rating: 2
quote:
...is going to try to sell a product that is in no way superior (and in many ways inferior) to their rival.


Based on what do you say it is not a superior product?

quote:
That rival is already the number one player in the States and can offer a dozen different varieties and a large and growing App Store.


If I'm not wrong, people said the same about Android, that iPhone was the leader, had tons of App, no one to dethrone them. And also, there is no late to the mobile market. It is in its infancy, few people have smartphones compared to feature phones, and any good product has space for growing and getting market share.

quote:
There is even confusion in the name of the OS since it sounds like their current desktop OS.


It is an intended confusion: Win 7 is their best selling OS and is well praised by media and public in general. They're just adding value to their mobile product by making it have a similar name.


By mcnabney on 9/13/2010 12:13:02 PM , Rating: 2
Android had a key advantage.

It was being sold on all four wireless networks. That gave it the ability to rapidly evolve (remember, 12 months ago there was no Android selection) and fill a serious desire in the wireless device market.

That opening no longer exists. The Android platform has taken all of Microsoft's wireless device business and there isn't any reason for them to want to go back. The Android device choices are very broad now, and will only get more open. Android's killer app was being anything an iPhone could be, and more. What can WinPhone7 do that the market is aching for?


By clovell on 9/13/2010 1:55:31 PM , Rating: 3
In a word, No. If WinPhone 7 pulls off integration across the user bases you described (Exchange, Encryption, etc. for business; XBL, MP3, and Video for the stylish folks; Apps, camera, smooth OS for the everyday crowd), lots of people will buy.

Microsoft is leveraging its greatest strength (experience and penetration in other markets) to bolster its greatest weakness here (lack of penetration in the current gen of smartphones).

It's good to see them going balls-out on this. I hope they do well.


By Belard on 9/13/2010 6:50:22 PM , Rating: 2
All smart phones are competition with each other.

RIM still somewhat sucks, but it a lot better than the models from several years ago.

In a small office, we had WinModile & RIM phones... they were all replaced by iPhones. I'm thinking about both an iPhone and Android for my next phone. iPhone has a better screen and battery life but Android is far more open, but studders. There are promises of new phones in the next few months with many improvements.


By Reclaimer77 on 9/14/2010 2:08:52 PM , Rating: 2
quote:
Zune did not suck for any technical reason. It sucked because it didn't sell.


That doesn't make it "suck". And it's not MS's fault if people are stupid uneducated sheep.


"When an individual makes a copy of a song for himself, I suppose we can say he stole a song." -- Sony BMG attorney Jennifer Pariser

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