backtop


Print 109 comment(s) - last by kingius.. on Oct 8 at 9:12 AM


Microsoft employees carry a coffin for Apple's iPhone  (Source: Carl J)

  (Source: Carl J)
Microsoft is pretty confident about how Windows Phone 7 will perform in the marketplace

Well, we can say that the folks from Redmond definitely have a morbid sense of humor. In celebration of the release to manufacturing (RTM) of Windows Phone 7, Microsoft held a mock funeral for two of the stars of the smartphone community: the Apple iPhone and RIM's BlackBerry.

According to Neowin, there were hearses for both the iPhone and the BlackBerry along with Microsoft employees dressed up in Windows Phone 7 garb. Microsoft even went so far as to have employees performing the infamous "Thriller Dance" to celebrate the hope that Windows Phone 7 will bury the competition.

Interestingly enough, while Microsoft definitely had Apple and RIM in its crosshairs today, “dead” Google was nowhere to be found. There were no hearses for the Android OS, so either Microsoft just overlooked this "minor" detail, or it doesn't think that it has the muscle to bury Android so quickly.

Windows Phone 7 is reportedly set to launch on October 11.



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

By theapparition on 9/11/2010 12:37:40 PM , Rating: 2
Mock funerals work well for polarizing personalities like Howard Stern.

I don't think MS is in the same position. They have nothing to gain, and everything to lose. My prediction is that you'll soon see an MS press release saying that this was a test promotion done by a contracted marketing team, not an official MS sanctioned event, and they take no responsibility, blah, blah.

At least Stern had the smarts to do the funeral after he went to #1 in a market, not before he was even on the radio.


"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation

Related Articles
Windows Phone 7 Hits RTM
September 1, 2010, 10:53 PM













botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki