Print 33 comment(s) - last by rburnham.. on Sep 16 at 4:37 PM

Googling is down in the U.S., it seems

Americans prefer socializing on Facebook to searching for information on Google or looking up videos on YouTube. For the first time since its inception, Facebook beat out Google for a full week as the most visited site in the U.S.  That is the word from online tracking firm comScore.  

Data from the research company indicates that during the month of August, Americans spent 41.1 million minutes on Facebook while spending just 39.8 million minutes on all Google sites combined.  

Nearly 10 percent of internet users across the U.S. use Facebook versus 9.6 percent for internet giant Google. Facebook has only one domain while the Google umbrella includes Google News, YouTube, Gmail and other sites, according to the 
New York Post and International Business Times.

"Internet users are spending more time posting photographs, updating status messages and scrolling through news from friends which is rivaling everything else people do online," said comScore.

This increase is significant as Google led by 12 percent just last year.  Internet users spent five percent of their time on the social networking site in August 2009 and less than two percent on Facebook in 2007 according to comScore.


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I don't quite understand...
By symbiosys on 9/11/2010 9:30:46 PM , Rating: 4
I honestly think that comparing Google to Facebook is like comparing apples to oranges. Time spent on a site compared to ACTUAL unique hits are completely different.

Google... You type, you hit search and you follow your link.

Facebook... You status update, you read updates, you play Mafia Wars for an hour.

Albeit Google has Gmail, but even then the average user will spend more time playing Mafia Wars than checking their email.

Am I being silly or do I have a valid point?

RE: I don't quite understand...
By symbiosys on 9/11/2010 9:34:37 PM , Rating: 2
Stupid no edit button. I for one, keep my browser (with Facebook open) constantly, so add me to the study with 24 hours per day time please.

RE: I don't quite understand...
By rennya on 9/11/2010 10:25:20 PM , Rating: 2
You forget YouTube. Now there's where plenty of hours can be wasted. And there's Buzz/Orkut too.

RE: I don't quite understand...
By symbiosys on 9/11/2010 11:19:36 PM , Rating: 2
Oh yes, how did I forget Youtube, woopsie :( Well that evens out the playing field then. I still don't quite understand how Facebook has more time spent than Google products. Like i'm sure comScore's data is PRETTY good, but personally I think Youtube alone would out-do Facebook 'time'.

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