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AMD's 18 W dual-core Zacate packs two Bobcat Cores and a dedicate on-chip GPU die capable of handling gaming and 1080p video.  (Source: Slashgear)

NVIDIA recently announced a dual-core version of its ARM Tegra APU. NVIDIA was the first to release an APU, but the ARM core aboard Tegra is incompatible with Windows 7.  (Source: Reuters)
Look out AMD, you aren't the only incoming SoC solution anymore


AMD looks to soon capitalize on its success as the new sales king of the GPU market, by launching in early 2011 its "Fusion" products, which puts a GPU and CPU together on a single die.

At the IFA 2010 trade show in Germany this week, AMD showed off an 18W TDP Fusion system-on-a-chip (SOC) solution.  The chip combines dual 
Bobcat cores with AMD graphics, in what AMD calls an Accelerated Processing Unit (APU).  

The product is codenamed "Zacate" and looks like it could make a splash on the notebook scene thanks to its ability to decode 1080p video and play modern video games (all on a lean power budget).  Such a processor would be particularly desirable to ultra-portable designs.

Unfortunately for AMD it isn't the only one cooking up an APU.  
Bloomberg is reporting that Intel Chief Executive Officer Paul Otellini will show off his own company's take on a GPU+CPU SOC at the Intel Developer Forum in San Francisco next week.

The announcement creates in an interestingly competitive scenario -- AMD arguably has more GPU experience and the better graphics hardware technology.  But Intel has had superior CPU processing per dollar for some time now.  

John Taylor, a spokesman for the Sunnyvale, California-based AMD is quick to note his company's graphics edge, stating, "There are decades of research and design that goes into our discrete graphics.  Intel has yet to deliver a product that has discrete-level performance. Right now, it’s just claims."

Of course those are bold words coming from a company that has experienced plenty of delays of its own in the past.

Intel is reportedly confident that it can outcompete AMD in terms of price.  But its integrated graphics processors thus far have been far from stellar performers, to say the least.  So who will pull off the APU upset?  The CPU champion, or the GPU grandmaster?  The financial stakes are high and the market is wide open; customers can eagerly await a hard fought battle and the release of some exciting new options in 2011.


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By spathotan on 9/10/2010 5:14:30 PM , Rating: 2
Awesome. This will probably garner as many supporters as Larabee did.

.....oh, wait.

RE: Intelol
By tastyratz on 9/10/2010 5:58:34 PM , Rating: 2
you said what we have all been thinking. intel is the champion of lackluster lukewarm graphics receptions with poor benchmarks. Being The king of cpu's does not make you any good at gpu's... Larabee should have been a learning experience.

RE: Intelol
By spathotan on 9/10/2010 6:58:59 PM , Rating: 2
I agree. But it isnt just that. When is the last time Intel actually....innovated? Or came up with something truly great? Core 2? Quads? i7/i5/i3 is nothing amazing, the hype and technical explinations it was given far outweighed its real world performance/use. A Q9550/9650 owner to this day still has NO reason to change to an i7 or i5. Intel exploited the socket change and offered an extremely overhyped product along with it. It was an easy way to screw vendors and it was fed by fluff benchmark scores.

The SoC's that are already around today....Snapdragon...OMAP....Hummingbird even, those are true innovation. 1ghz clock speeds, 512mb of RAM and GPUs capable of 22mil-90mil triangles per second. More powerful than a PS2. In a chip thats a few mm in size.

RE: Intelol
By tastyratz on 9/10/2010 8:16:25 PM , Rating: 2
innovation makes nice articles, cost to value makes sales. Intel has continued to make products that benchmark significantly faster than previous ones. The value that doesn't come into play now to upgrade has to do with the primary function of the personal computer.

Why don't you buy an i7 if you have a core2quad? because chances are for the majority of consumers the differences will not be measurable. word still types, web pages still load, and porn still plays. Money is always measurable.

RE: Intelol
By Reclaimer77 on 9/11/10, Rating: 0
RE: Intelol
By dark matter on 9/12/2010 7:53:49 AM , Rating: 4
Here you go again, instantly on the defensive. You're not getting the -1 for defending Intel, you're getting the -1 for attacking other posters. Make your point, don't attack people.

Take a look at your last paragraph as an example. In case you don't understand how people work, let me answer your final question. He is talking about his opinion on the i7. He believes it was hyped up at the time.

Demanding he give you proof of the hype in a patronising way isn't defending Intel. And now you know why you get the -1's. Have your opinion, even have a strong opinion, but never for one moment think it is better than someone else's.

RE: Intelol
By Reclaimer77 on 9/13/2010 9:12:13 AM , Rating: 1
You're not getting the -1 for defending Intel, you're getting the -1 for attacking other posters

That wasn't an attack.

Take a look at your last paragraph as an example. In case you don't understand how people work, let me answer your final question. He is talking about his opinion on the i7. He believes it was hyped up at the time.

But it wasn't hyped up. He's wrong. I don't see why I shouldn't point this out just because it's his "opinion". And where in that post did he say "imo" or "my opinion"? Everything he's saying is put forth as if it were absolute fact. I'm just calling him out on it. There's no "attack" here, at all. Stop being so melodramatic.

Saying Intel hasn't innovated anything is FUD, and as a tech community we're SUPPOSED to stand up and take issue with that. If we don't, we've become a mass of fanbois and trolls. Is that what you want?

Everyone has a right to an opinion, and everyone else has a right to say your opinion is wrong.

RE: Intelol
By ekv on 9/13/2010 3:38:34 AM , Rating: 2
Yes, Intel graphics are sub-par.
When is the last time Intel actually....innovated?
AMD was doing well until Core 2 came out. Intel has not looked back. Yes, a lot of the performance turn-around, IMO, had to do with redesigning the FSB/Northbridge crap to something more like AMD's solution. However, that amounts to a big step for Intel. A step giving competitors something to think about.
A Q9550/9650 owner to this day still has NO reason to change to an i7 or i5.
The benchies for Q9650 are ok, but the i7 is still better (and getting more so) and the mobo prices are now decent.

"Google fired a shot heard 'round the world, and now a second American company has answered the call to defend the rights of the Chinese people." -- Rep. Christopher H. Smith (R-N.J.)

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