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Microsoft will officially launch Windows Phone 7 products at a special launch event in New York City, according to a recent report.  (Source: Dan Westergren/National Geographic)

Windows Phone brings with it an impressive new look, a strong array of hardware partners, and an equally solid lineup of release video game titles.  (Source: Microsoft)
New OS offers a fresh reinvention of the smartphone

Despite its rough edges, Microsoft's new smartphone operating system, Windows Phone 7, is compelling in that it offers a fresh look.  Much like Google's Android operating system broke from the mold of trying to clone Apple's iOS, Microsoft is offering a decidedly different look with its new smartphone OS.

A site named 
Pocket-Lint, which specializes in mobile news, is quoting multiple sources as saying that Windows Phone 7 will launch October 11.  According to the site, the new platform will have a launch event in New York City and will stream video of the event around the world.

One source is quoted as saying, "I'm told WP7 will be announced officially in early October. The exact date will have to come from Microsoft."

Microsoft has not confirmed the date -- though it has said in the past that it will likely launch WP7 products in October.  That window is further validated by the recent release to developers of an RTM build of the new OS.

If the launch event in NYC is indeed confirmed, it would be a relatively new approach for the Redmond, Washington-based company whose mobile products have often arrived with less fanfare, often being unveiled at industry trade shows or smaller events.  It does closely follow Apple's marketing strategy, though -- to put on flashy, highly publicized launch events in one of America's largest cities.

Microsoft will bring a variety of hardware partners, including ASUS, Dell, HTC, LG, and Samsung.  That strong multi-OEM support may help the company gain ground against Research in Motion (makers of the BlackBerry smartphones), Apple, and Google.

So far, only a couple WP7 products have been officially unveiled.  Several months ago Dell announced its upcoming "Lightning" WP7 phone, the companion to its Android handset "Thunder".  And at the IFA trade show in Berlin, South Korean electronics manufacturer LG officially unveiled the LG E900, another WP7 smartphone.

Microsoft has also put together a pretty impressive video game lineup for launch, drawing on its success in the console gaming industry.

For those intrigued by the new and different, keep your eyes peeled in October, it should be an interesting month for the smartphone industry.

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Phone 7
By AssBall on 9/9/2010 10:20:05 AM , Rating: 3
Will Microsoft phase out CE then, now? Or are they still keeping it for tablets and PDA's and the like? Is Phone 7 robust enough for a tablet device?

Since most new phones are touch screen heavy, I'd think so. Hopefully it can compare to iOS, RIM, and Android better than WinMo does, at the very least.

RE: Phone 7
By Exodite on 9/9/2010 10:34:08 AM , Rating: 2
Will Microsoft phase out CE then, now?

IIRC WP7 is still based on CE, although with its own UI and services.

RE: Phone 7
By lamerz4391 on 9/9/2010 1:05:17 PM , Rating: 2
This. Windows Phone 7 is built on top of Windows CE 6.0 R3.

RE: Phone 7
By supermitsuba on 9/9/2010 10:36:51 AM , Rating: 2
Windows CE is for more real time systems than "Mobile" markets. Things like in car dashboards, running set top boxes, computing that needs to be responsive and striped down and things like that. Totally different platforms. As far as Mobile being used for tablets, if done well, will work out great.

RE: Phone 7
By lamerz4391 on 9/9/2010 1:07:02 PM , Rating: 2
What are you talking about? CE is a real-time OS. WP7 is built on top of Windows CE. Not totally different platforms.

RE: Phone 7
By supermitsuba on 9/9/2010 2:39:54 PM , Rating: 2
I may have mixed it up. Similar to Desktop and server sharing a kernal but one is used for one purpose and the other used for another. Either way I dont think they would axe Win CE.

RE: Phone 7
By ekv on 9/9/2010 3:03:47 PM , Rating: 2
It's been a couple years since I've seen the term "Windows CE". Back then, IIRC, the impression was that CE was rather lacking. Of course now, CE is in use by Ford for a lot of their electronics. Used rather well I might add.

What was the problem with CE? (briefly, please).

RE: Phone 7
By AssBall on 9/9/2010 4:30:53 PM , Rating: 3
You can still get CE on a Netbook factory installed. But beware, asking questions will get you downrated, just ask the OP.

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