Print 56 comment(s) - last by vol7ron.. on Sep 29 at 11:04 PM

  (Source: Sony)

  (Source: Sony)
The world's industry leader is dethroned in Japan... for now.

The Sony Walkman, a popular portable music device in the '80s that dropped into obscurity in the '90s , is back on top again -- in Japan. 
A survey by the Tokyo-based marketing research company BCN Inc. indicates that Sony -- which had consistently placed second to iPod -- placed first for the month of August.  

Sony’s share of the market for digital music players beat out Apple with a 47.8 percent market share last month, while the iPod captured 44 percent according to
 AFP and BCN.

"This is the first time that the Walkman outsold the iPod in monthly sales," said BCN analyst Eiji Mori.

BCN has been tracking monthly MP3 player sales in the country since 2001.  Sony was able to walk away with the lead for one week in September of 2001, but fell short for the month.  

Sony gained momentum
 in May with the release of its new Walkman S line. Mori speculated that consumers were holding off on buying an iPod ahead of the release of its newest generation.

"Sony's strategy to market relatively affordable products may have also contributed to the turnaround in the ranking in market shares," Mori added.

The iPod is expected to recapture the market again soon.  The highly anticipated, latest version of the device was revealed this week, but Sony could remain a contender for the top spot.  

The company also had a revelation this week.  Sony announced its plans to introduce new digital music service Music Unlimited.  The service will stream music over the internet to Sony TVs, PS3s, Blu-ray players and other devices.

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RE: You were NOT cool...
By mooncancook on 9/3/2010 3:02:21 PM , Rating: 5
The new Sony mp3 walkman will never be as cool as the original one, because once you get one, you'll end up in an uncool conversation like this:

- what's that? Is it a new iPod?
- No, it's a Sony walkman
- so... is it an iPod?
- No, it's from Sony, and it's better than iPod
- why don't you get an iPod? I like my iPod.
- ......

RE: You were NOT cool...
By Camikazi on 9/3/2010 8:04:16 PM , Rating: 2
That is when you do a Picard Faceplam and just walk away shaking your head.

RE: You were NOT cool...
By Silver2k7 on 9/4/2010 3:56:05 AM , Rating: 2
I don't get how people can start calling a mp3 player, or a portable music player PMP for an ipod, when its clearly a different brand ??

Ipod is just a mp3 player, there where atleast 10-20 brands out before the ipod. im not sure what the pod is all about, its like peas in a pod right.. I don't even like peas whats so cool about the ipod from any other player out there..

RE: You were NOT cool...
By Silver2k7 on 9/4/2010 3:58:02 AM , Rating: 2
So they got a new Freestyle ;-)

hehe people do look funny sometime if you call an mp3 player a freestyle.. but anyway if ive got mostly flac on the thing, why not call it a freestyle or a pmp.

RE: You were NOT cool...
By sprockkets on 9/4/2010 6:07:27 PM , Rating: 3
It's the same people who called portable tape players "Walkmans". The most popular product's trademark becomes a generic term.

"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation
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