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  (Source: Sony)

  (Source: Sony)
The world's industry leader is dethroned in Japan... for now.

The Sony Walkman, a popular portable music device in the '80s that dropped into obscurity in the '90s , is back on top again -- in Japan. 
  
A survey by the Tokyo-based marketing research company BCN Inc. indicates that Sony -- which had consistently placed second to iPod -- placed first for the month of August.  

Sony’s share of the market for digital music players beat out Apple with a 47.8 percent market share last month, while the iPod captured 44 percent according to
 AFP and BCN.

"This is the first time that the Walkman outsold the iPod in monthly sales," said BCN analyst Eiji Mori.

BCN has been tracking monthly MP3 player sales in the country since 2001.  Sony was able to walk away with the lead for one week in September of 2001, but fell short for the month.  

Sony gained momentum
 in May with the release of its new Walkman S line. Mori speculated that consumers were holding off on buying an iPod ahead of the release of its newest generation.

"Sony's strategy to market relatively affordable products may have also contributed to the turnaround in the ranking in market shares," Mori added.

The iPod is expected to recapture the market again soon.  The highly anticipated, latest version of the device was revealed this week, but Sony could remain a contender for the top spot.  

The company also had a revelation this week.  Sony announced its plans to introduce new digital music service Music Unlimited.  The service will stream music over the internet to Sony TVs, PS3s, Blu-ray players and other devices.



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RE: You were NOT cool...
By Lord 666 on 9/3/2010 11:59:43 AM , Rating: 2
The super uber-cool one was the Outback; it had gray instead of yellow and was more ruggized. http://www.flickr.com/photos/bellemorgan/364239549...


RE: You were NOT cool...
By theArchMichael on 9/3/2010 12:27:36 PM , Rating: 5
No no no, the super mega cool one was the hand me down that you:

-> put a rubber band around to stop from opening

-> use rubbing alchol to clean the little silver drum thing that the tape slides across.

-> hold the "|>" Play button half way down to "Remix" your favorite songs with slow motion sound effects. If you're really good... do this while halfway holding down ">>" fastforward to make the chipmunks remix.

-> would crackle a little (like a vinyl record) at a certain point of the tape wheel every rotation.


RE: You were NOT cool...
By quiksilvr on 9/3/2010 2:58:21 PM , Rating: 2
God my body is tingling wit nostalgia! Thank you, good sir, for the reminiscent thoughts.


RE: You were NOT cool...
By quiksilvr on 9/3/2010 2:59:03 PM , Rating: 2
I'll just get this out the way:
"Dur, that's what she said! Huhu!"


RE: You were NOT cool...
By Reclaimer77 on 9/3/2010 4:58:03 PM , Rating: 2
AHAHAHA oh man. I did that shit! Oh the nostalgia hehehe.


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