Print 56 comment(s) - last by vol7ron.. on Sep 29 at 11:04 PM

  (Source: Sony)

  (Source: Sony)
The world's industry leader is dethroned in Japan... for now.

The Sony Walkman, a popular portable music device in the '80s that dropped into obscurity in the '90s , is back on top again -- in Japan. 
A survey by the Tokyo-based marketing research company BCN Inc. indicates that Sony -- which had consistently placed second to iPod -- placed first for the month of August.  

Sony’s share of the market for digital music players beat out Apple with a 47.8 percent market share last month, while the iPod captured 44 percent according to
 AFP and BCN.

"This is the first time that the Walkman outsold the iPod in monthly sales," said BCN analyst Eiji Mori.

BCN has been tracking monthly MP3 player sales in the country since 2001.  Sony was able to walk away with the lead for one week in September of 2001, but fell short for the month.  

Sony gained momentum
 in May with the release of its new Walkman S line. Mori speculated that consumers were holding off on buying an iPod ahead of the release of its newest generation.

"Sony's strategy to market relatively affordable products may have also contributed to the turnaround in the ranking in market shares," Mori added.

The iPod is expected to recapture the market again soon.  The highly anticipated, latest version of the device was revealed this week, but Sony could remain a contender for the top spot.  

The company also had a revelation this week.  Sony announced its plans to introduce new digital music service Music Unlimited.  The service will stream music over the internet to Sony TVs, PS3s, Blu-ray players and other devices.

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RE: You were NOT cool...
By Granseth on 9/3/2010 11:07:29 AM , Rating: 5
they are not cool at all anymore, just another MP3 player. They play music very well, have a radio, good battery life, easy to organize your music and easy to move it from a computer.
Hopefully more makers of MP3 players will help pushing down Apples device until it doesn't require Itunes anymore. I really hope for the worst for all products that have restrictions like that.

RE: You were NOT cool...
By Reclaimer77 on 9/3/2010 11:12:21 AM , Rating: 2
They aren't cool!? They just outsold the iPod in one of the most tech-trendy places on the planet! They gotta be cool! :)

RE: You were NOT cool...
By baysa on 9/5/2010 7:42:33 PM , Rating: 2
Because this has a mickey face. And Japanese girls could die for that.

RE: You were NOT cool...
By BZDTemp on 9/3/2010 11:39:03 AM , Rating: 3
They are cool. And they are not just another MP3-player.

Even the small basic ones offer very long battery life, super fast recharge, build quality is good and they are easy to use. If you move above the base models you find features like noise-canceling which you will appreciate greatly when traveling or commuting in a none-driving way.

PS. Sony did bring out digital music players very early only back then they were using a Sony compression format and required software on the PC (just like with Apple gear). I bought a 64 MB unit the size of a cigarette lighter, it was powered with a AAA cell and ran for about 5 hours on one battery. It cost me like $600 or so which was stupid money but the only other thing that small was a radio.

RE: You were NOT cool...
By Granseth on 9/5/2010 11:41:21 AM , Rating: 2
have you not noticed that cool and good quality and top tech doesn't need to have anything to do with each other.
I agree that walkmans are excelent mp3-players, and do what they should very well, but that doesn't make them trendy and cool.

RE: You were NOT cool...
By JimmiG on 9/6/2010 4:54:46 AM , Rating: 1
The reason they wanted to use a proprietary format is that generic MP3 players scared the shit out of everyone associated in any way with the record industry. They actually wanted them banned, or heavily taxed... and this was in the late 90's, when most came with 32 or 64MB of flash memory...about enough for half an album. This is why companies like Creative, Microsoft and Apple were able to completely take over the market from companies like Sony.

RE: You were NOT cool...
By Obujuwami on 9/3/2010 11:42:01 AM , Rating: 2
Hopefully more makers of MP3 players will help pushing down Apples device until it doesn't require Itunes anymore.

While I do hope this happens too, I can't see it. Apple does what apple does best, be a closed system. If they have to force you to use their software to run their products, then they can get you to use other software for ripping DVDs, making videos, etc that all are made by Apple. Other companies try to do this, but Apple has become the reigning champion in that arena.

iTunes does have terrible x64 support (though iTunes x64 for Windows does exist) and it would be nice if there was a iTunes like program out there that worked in a x64 only environment.

I can dream....

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