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  (Source: Sony)

  (Source: Sony)
The world's industry leader is dethroned in Japan... for now.

The Sony Walkman, a popular portable music device in the '80s that dropped into obscurity in the '90s , is back on top again -- in Japan. 
  
A survey by the Tokyo-based marketing research company BCN Inc. indicates that Sony -- which had consistently placed second to iPod -- placed first for the month of August.  

Sony’s share of the market for digital music players beat out Apple with a 47.8 percent market share last month, while the iPod captured 44 percent according to
 AFP and BCN.

"This is the first time that the Walkman outsold the iPod in monthly sales," said BCN analyst Eiji Mori.

BCN has been tracking monthly MP3 player sales in the country since 2001.  Sony was able to walk away with the lead for one week in September of 2001, but fell short for the month.  

Sony gained momentum
 in May with the release of its new Walkman S line. Mori speculated that consumers were holding off on buying an iPod ahead of the release of its newest generation.

"Sony's strategy to market relatively affordable products may have also contributed to the turnaround in the ranking in market shares," Mori added.

The iPod is expected to recapture the market again soon.  The highly anticipated, latest version of the device was revealed this week, but Sony could remain a contender for the top spot.  

The company also had a revelation this week.  Sony announced its plans to introduce new digital music service Music Unlimited.  The service will stream music over the internet to Sony TVs, PS3s, Blu-ray players and other devices.



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You were NOT cool...
By Reclaimer77 on 9/3/2010 10:55:21 AM , Rating: 5
Unless you had a Sony Walkman. At least, that was the case back in the early 90's. Well, as they say, fashion operates in cycles lol

To be honest I had completely forgotten Sony actually made MP3 players. Gotta look up the new Walkman and see if it's as "cool" as my old 2 pound suitcase sized AA battery eating tape playing one!




RE: You were NOT cool...
By siberus on 9/3/2010 11:07:12 AM , Rating: 4
Was it the yellow waterproof one?


RE: You were NOT cool...
By Reclaimer77 on 9/3/2010 11:08:31 AM , Rating: 5
quote:
Was it the yellow waterproof one?


No. My parents were poor :(

Signed,
Not-Cool kid


RE: You were NOT cool...
By drewidgho5t on 9/9/2010 6:56:04 PM , Rating: 2
@ Reclaimer77

So true. So phukkn true.
I laughed out loud at the poor kid comment. Now my kid wants to know whats so funny. Everyone who knows, gets it. To the young ones who are reading and don't get it, serves you right for being born to the generation you were born to.

Me? Didn't even get the "not yellow one". At least I had one though. It actually worked quite well to. I think it was a panasonic.

So with all that said...

Thanks for the nostalgia and the laugh. I really enjoy it when something makes me laugh sincerely. And your comment did

Good on you


RE: You were NOT cool...
By Lord 666 on 9/3/2010 11:59:43 AM , Rating: 2
The super uber-cool one was the Outback; it had gray instead of yellow and was more ruggized. http://www.flickr.com/photos/bellemorgan/364239549...


RE: You were NOT cool...
By theArchMichael on 9/3/2010 12:27:36 PM , Rating: 5
No no no, the super mega cool one was the hand me down that you:

-> put a rubber band around to stop from opening

-> use rubbing alchol to clean the little silver drum thing that the tape slides across.

-> hold the "|>" Play button half way down to "Remix" your favorite songs with slow motion sound effects. If you're really good... do this while halfway holding down ">>" fastforward to make the chipmunks remix.

-> would crackle a little (like a vinyl record) at a certain point of the tape wheel every rotation.


RE: You were NOT cool...
By quiksilvr on 9/3/2010 2:58:21 PM , Rating: 2
God my body is tingling wit nostalgia! Thank you, good sir, for the reminiscent thoughts.


RE: You were NOT cool...
By quiksilvr on 9/3/2010 2:59:03 PM , Rating: 2
I'll just get this out the way:
"Dur, that's what she said! Huhu!"


RE: You were NOT cool...
By Reclaimer77 on 9/3/2010 4:58:03 PM , Rating: 2
AHAHAHA oh man. I did that shit! Oh the nostalgia hehehe.


RE: You were NOT cool...
By Granseth on 9/3/2010 11:07:29 AM , Rating: 5
they are not cool at all anymore, just another MP3 player. They play music very well, have a radio, good battery life, easy to organize your music and easy to move it from a computer.
Hopefully more makers of MP3 players will help pushing down Apples device until it doesn't require Itunes anymore. I really hope for the worst for all products that have restrictions like that.


RE: You were NOT cool...
By Reclaimer77 on 9/3/2010 11:12:21 AM , Rating: 2
They aren't cool!? They just outsold the iPod in one of the most tech-trendy places on the planet! They gotta be cool! :)


RE: You were NOT cool...
By baysa on 9/5/2010 7:42:33 PM , Rating: 2
Because this has a mickey face. And Japanese girls could die for that.


RE: You were NOT cool...
By BZDTemp on 9/3/2010 11:39:03 AM , Rating: 3
They are cool. And they are not just another MP3-player.

Even the small basic ones offer very long battery life, super fast recharge, build quality is good and they are easy to use. If you move above the base models you find features like noise-canceling which you will appreciate greatly when traveling or commuting in a none-driving way.

PS. Sony did bring out digital music players very early only back then they were using a Sony compression format and required software on the PC (just like with Apple gear). I bought a 64 MB unit the size of a cigarette lighter, it was powered with a AAA cell and ran for about 5 hours on one battery. It cost me like $600 or so which was stupid money but the only other thing that small was a radio.


RE: You were NOT cool...
By Granseth on 9/5/2010 11:41:21 AM , Rating: 2
have you not noticed that cool and good quality and top tech doesn't need to have anything to do with each other.
I agree that walkmans are excelent mp3-players, and do what they should very well, but that doesn't make them trendy and cool.


RE: You were NOT cool...
By JimmiG on 9/6/2010 4:54:46 AM , Rating: 1
The reason they wanted to use a proprietary format is that generic MP3 players scared the shit out of everyone associated in any way with the record industry. They actually wanted them banned, or heavily taxed... and this was in the late 90's, when most came with 32 or 64MB of flash memory...about enough for half an album. This is why companies like Creative, Microsoft and Apple were able to completely take over the market from companies like Sony.


RE: You were NOT cool...
By Obujuwami on 9/3/2010 11:42:01 AM , Rating: 2
quote:
Hopefully more makers of MP3 players will help pushing down Apples device until it doesn't require Itunes anymore.


While I do hope this happens too, I can't see it. Apple does what apple does best, be a closed system. If they have to force you to use their software to run their products, then they can get you to use other software for ripping DVDs, making videos, etc that all are made by Apple. Other companies try to do this, but Apple has become the reigning champion in that arena.

iTunes does have terrible x64 support (though iTunes x64 for Windows does exist) and it would be nice if there was a iTunes like program out there that worked in a x64 only environment.

I can dream....


RE: You were NOT cool...
By Spivonious on 9/3/2010 12:40:14 PM , Rating: 2
What about the Talkboy? Now if you had that, you were guaranteed coolness.


RE: You were NOT cool...
By someguy123 on 9/3/2010 2:40:52 PM , Rating: 2
Oh man, that huge walkman in my pocket caused imbalanced growth in my leg muscles. my left leg can lift 500lbs and my right can barely lift my body weight, it's quite a sight to behold.


RE: You were NOT cool...
By mooncancook on 9/3/2010 3:02:21 PM , Rating: 5
The new Sony mp3 walkman will never be as cool as the original one, because once you get one, you'll end up in an uncool conversation like this:

- what's that? Is it a new iPod?
- No, it's a Sony walkman
- so... is it an iPod?
- No, it's from Sony, and it's better than iPod
- why don't you get an iPod? I like my iPod.
- ......


RE: You were NOT cool...
By Camikazi on 9/3/2010 8:04:16 PM , Rating: 2
That is when you do a Picard Faceplam and just walk away shaking your head.


RE: You were NOT cool...
By Silver2k7 on 9/4/2010 3:56:05 AM , Rating: 2
I don't get how people can start calling a mp3 player, or a portable music player PMP for an ipod, when its clearly a different brand ??

Ipod is just a mp3 player, there where atleast 10-20 brands out before the ipod. im not sure what the pod is all about, its like peas in a pod right.. I don't even like peas whats so cool about the ipod from any other player out there..


RE: You were NOT cool...
By Silver2k7 on 9/4/2010 3:58:02 AM , Rating: 2
So they got a new Freestyle ;-)

hehe people do look funny sometime if you call an mp3 player a freestyle.. but anyway if ive got mostly flac on the thing, why not call it a freestyle or a pmp.


RE: You were NOT cool...
By sprockkets on 9/4/2010 6:07:27 PM , Rating: 3
It's the same people who called portable tape players "Walkmans". The most popular product's trademark becomes a generic term.


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