Apple has sold over 275 million iPods since it was first introduced back in 2001. Today, Apple is introducing a new family of iPods to help keep the winning streak alive.

First up is the next generation iPod shuffle. The new iPod shuffle, has the look and buttons of the second generation device and voiceover from the third generation. Battery life is rated at 15 hours. The fourth generation iPod shuffle is a little smaller than the second generation model and comes in five different colors. It will be available for $49 in 2GB capacities.

The new iPad nano, as predicted by case leaks over the past week, is a tiny multi-touch capable device. It has a clip (like the iPod shuffle), hardware volume buttons, VoiceOver, FM radio, Nike+, and a pedometer. The new device is 46 percent smaller and 42 percent lighter. Battery life is listed at 24 hours. Unfortunately, the downsizing of the iPad nano has resulted in the loss of the onboard camera (and apparently, the loss of video playback).

Being that this is a multi-touch device, all of Apple's familiar gestures are applicable to the device. The iPad nano will be available for $149 in an 8GB version and $179 in the 16GB version.

Finally, there is a new iPod touch that is even thinner than the old version introduced last year. Like its iPhone 4 counterpart, it comes with the Retina display along with the Apple A4 processor, 3-axis gyro, front facing camera for FaceTime (over Wi-Fi), and a rear camera for HD video recording and photo taking. The new device promises 40 hours of battery life and will be available in 8GB ($229), 32GB ($299), and 64GB ($399) capacities.

If there's anything disappointing about the new iPod lineup, it's that Apple hasn't bothered to upgrade the storage capacity of any of its media players in addition to the neutering of the iPod nano. It appears that Apple is trying to push more customers to the iPod touch (which Apple admits is currently the best-selling iPod).