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iPod nano

iPod touch
Apple updates its popular media player lineup

Apple has sold over 275 million iPods since it was first introduced back in 2001. Today, Apple is introducing a new family of iPods to help keep the winning streak alive.

First up is the next generation iPod shuffle. The new iPod shuffle, has the look and buttons of the second generation device and voiceover from the third generation. Battery life is rated at 15 hours. The fourth generation iPod shuffle is a little smaller than the second generation model and comes in five different colors. It will be available for $49 in 2GB capacities.

The new iPad nano, as predicted by case leaks over the past week, is a tiny multi-touch capable device. It has a clip (like the iPod shuffle), hardware volume buttons, VoiceOver, FM radio, Nike+, and a pedometer. The new device is 46 percent smaller and 42 percent lighter. Battery life is listed at 24 hours. Unfortunately, the downsizing of the iPad nano has resulted in the loss of the onboard camera (and apparently, the loss of video playback).

Being that this is a multi-touch device, all of Apple's familiar gestures are applicable to the device. The iPad nano will be available for $149 in an 8GB version and $179 in the 16GB version.

Finally, there is a new iPod touch that is even thinner than the old version introduced last year. Like its iPhone 4 counterpart, it comes with the Retina display along with the Apple A4 processor, 3-axis gyro, front facing camera for FaceTime (over Wi-Fi), and a rear camera for HD video recording and photo taking. The new device promises 40 hours of battery life and will be available in 8GB ($229), 32GB ($299), and 64GB ($399) capacities.

If there's anything disappointing about the new iPod lineup, it's that Apple hasn't bothered to upgrade the storage capacity of any of its media players in addition to the neutering of the iPod nano. It appears that Apple is trying to push more customers to the iPod touch (which Apple admits is currently the best-selling iPod).

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RE: touch
By headbox on 9/1/2010 2:35:45 PM , Rating: 2
Poor comparison because Apple isn't using 2.5" SSDs in the iStuff.

RE: touch
By MrTeal on 9/1/2010 2:42:21 PM , Rating: 2
Howso? The controller, chassis and likely the PCB is the same between the two Vertex's. The only real difference is the firmware and the amount of flash soldered on the PCB, just like on the different models of the Touch. I never implied that Apple was using a 2.5" SSD at all.

RE: touch
By defter on 9/1/2010 2:58:51 PM , Rating: 4
Are you trolling or just totally clueless?

Music players have very simple and cheap flash controller and very cheap and slow flash memory, since the performance doesn't really matter here.

You can check real flash price here:

64Gb (8GB) of flash memory costs $12.48. Therefore 32GB costs less than $50. Apple is charging $100 for the extra 32GB of memory.

RE: touch
By MrTeal on 9/1/2010 3:18:29 PM , Rating: 2
You're complaining that they're charging twice as much as the commodity price? I never claimed that Apple was charging the going rate for the extra flash, just that it's not that bad. Of course they're going to charge a premium for the more desirable version of their product, the top end always has higher margins. A 16GB Zune is $180 on Newegg and the 32GB is $240, which is an even higher cost/GB. Apple has a history of completely screwing people over on upgrades, here they're just following the average industry costs.

"Well, we didn't have anyone in line that got shot waiting for our system." -- Nintendo of America Vice President Perrin Kaplan
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