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iPod nano

iPod touch
Apple updates its popular media player lineup

Apple has sold over 275 million iPods since it was first introduced back in 2001. Today, Apple is introducing a new family of iPods to help keep the winning streak alive.

First up is the next generation iPod shuffle. The new iPod shuffle, has the look and buttons of the second generation device and voiceover from the third generation. Battery life is rated at 15 hours. The fourth generation iPod shuffle is a little smaller than the second generation model and comes in five different colors. It will be available for $49 in 2GB capacities.

The new iPad nano, as predicted by case leaks over the past week, is a tiny multi-touch capable device. It has a clip (like the iPod shuffle), hardware volume buttons, VoiceOver, FM radio, Nike+, and a pedometer. The new device is 46 percent smaller and 42 percent lighter. Battery life is listed at 24 hours. Unfortunately, the downsizing of the iPad nano has resulted in the loss of the onboard camera (and apparently, the loss of video playback).

Being that this is a multi-touch device, all of Apple's familiar gestures are applicable to the device. The iPad nano will be available for $149 in an 8GB version and $179 in the 16GB version.

Finally, there is a new iPod touch that is even thinner than the old version introduced last year. Like its iPhone 4 counterpart, it comes with the Retina display along with the Apple A4 processor, 3-axis gyro, front facing camera for FaceTime (over Wi-Fi), and a rear camera for HD video recording and photo taking. The new device promises 40 hours of battery life and will be available in 8GB ($229), 32GB ($299), and 64GB ($399) capacities.

If there's anything disappointing about the new iPod lineup, it's that Apple hasn't bothered to upgrade the storage capacity of any of its media players in addition to the neutering of the iPod nano. It appears that Apple is trying to push more customers to the iPod touch (which Apple admits is currently the best-selling iPod).

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RE: touch
By Mitch101 on 9/1/2010 2:32:10 PM , Rating: 4
SD slot and let the consumer upgrade when memory is priced within ones budget.

RE: touch
By Iaiken on 9/1/2010 2:39:48 PM , Rating: 5
SD slot and let the consumer upgrade when memory is priced within ones budget.

But then how would Apple charge me $170 for $80 worth of memory?

RE: touch
By MrTeal on 9/1/2010 2:57:02 PM , Rating: 2
Heh, you should be happy that it's only an extra $170. Apple Canada charges $420 for upgrading a MacBook Pro's 4GB of RAM to 8GB, when the difference between a 2x2GB and 2x4GB DDR3 SODIMM set on Newegg is a hundred bucks. Apple is normally all about the accessory price gouging.

RE: touch
By quiksilvr on 9/1/2010 3:02:46 PM , Rating: 3
Tell me about it. But at least they put buttons back on the Shuffle.

As for the Nano...ugh...I hate that design approach completely. The old Nano is much better (albeit overpriced as usual). This would have been a great idea for the Shuffle. You shake it to shuffle the song. And then sell a 4GB model for $49 and an 8GB model for $99.

Then just made the larger screen Nano 16GB go for $149 and leave it at that.

And then have a 16GB Touch for $199, a 32GB Touch for $299, and a 64GB Touch for $399.

And (I know it will never happen) equip every single player with a microSDHC slot.

RE: touch
By KoolAidMan1 on 9/1/2010 3:11:55 PM , Rating: 2
How was the prior nano overpriced? The flash based Zune was about the same price before it was discontinued.

A microSD card slot would be nice though.

RE: touch
By quiksilvr on 9/1/2010 8:52:11 PM , Rating: 4
Oh yeah, because the whole entire market is divided by Zune and iPod right?

RE: touch
By Taft12 on 9/1/2010 2:43:20 PM , Rating: 1
That's not "the Apple way" but many other media players certainly allow you to do this (go Sandisk!)

An SD slot would really bloat the iPod form factor which IMHO is a real advantage over the competition.

RE: touch
By Treckin on 9/1/2010 4:25:39 PM , Rating: 5

OMFG Im glad someone else FINALLY agrees that microSD is FAR to fat and thick for my slim and sexy phone.

If it were up to me, they would be at LEAST half that thick. That way some 'engineer' wouldn't have to screw up the shiny mirror edge to my 200 dollar mocket mirror so that I can install my own reasonably priced storage.

Also, I think they should make headphone jack inaccessible in the next lineup; who KNOWS what people might jam in there. Best to just seal it off and make people buy new ones.

- Signed, anonymous future Steve Jobs organ organ donor

RE: touch
By Divide Overflow on 9/2/2010 1:44:15 PM , Rating: 5
Give me micro SD slot, a USB port and replaceable battery.
Until then, this is just another piece of proprietary stylish junk.

"If you can find a PS3 anywhere in North America that's been on shelves for more than five minutes, I'll give you 1,200 bucks for it." -- SCEA President Jack Tretton
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