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iPod nano

iPod touch
Apple updates its popular media player lineup

Apple has sold over 275 million iPods since it was first introduced back in 2001. Today, Apple is introducing a new family of iPods to help keep the winning streak alive.

First up is the next generation iPod shuffle. The new iPod shuffle, has the look and buttons of the second generation device and voiceover from the third generation. Battery life is rated at 15 hours. The fourth generation iPod shuffle is a little smaller than the second generation model and comes in five different colors. It will be available for $49 in 2GB capacities.

The new iPad nano, as predicted by case leaks over the past week, is a tiny multi-touch capable device. It has a clip (like the iPod shuffle), hardware volume buttons, VoiceOver, FM radio, Nike+, and a pedometer. The new device is 46 percent smaller and 42 percent lighter. Battery life is listed at 24 hours. Unfortunately, the downsizing of the iPad nano has resulted in the loss of the onboard camera (and apparently, the loss of video playback).

Being that this is a multi-touch device, all of Apple's familiar gestures are applicable to the device. The iPad nano will be available for $149 in an 8GB version and $179 in the 16GB version.

Finally, there is a new iPod touch that is even thinner than the old version introduced last year. Like its iPhone 4 counterpart, it comes with the Retina display along with the Apple A4 processor, 3-axis gyro, front facing camera for FaceTime (over Wi-Fi), and a rear camera for HD video recording and photo taking. The new device promises 40 hours of battery life and will be available in 8GB ($229), 32GB ($299), and 64GB ($399) capacities.

If there's anything disappointing about the new iPod lineup, it's that Apple hasn't bothered to upgrade the storage capacity of any of its media players in addition to the neutering of the iPod nano. It appears that Apple is trying to push more customers to the iPod touch (which Apple admits is currently the best-selling iPod).

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By Homerboy on 9/1/2010 1:53:45 PM , Rating: 5
The touch has always been appealing to me... but I would want a fair amount of storage. And the pricepoints for additioanl storage are still just insanely too high to be acceptable.

RE: touch
By MrTeal on 9/1/2010 2:08:15 PM , Rating: 2
Really, the price difference between a 90GB Vertex 2 and a 40GB Vertex 2 is $100 at Newegg, so the $170 that Apple is charging to move from the 8GB to the 64GB is pricey but not highway robbery. Nothing at all like when you upgrade a MacBook to a SSD. The iPods are really the only Apple product that I recommend to friends; iTunes might be bloated crapware but the iPods themselves are overall better than any other PMP.

RE: touch
By Mitch101 on 9/1/2010 2:32:10 PM , Rating: 4
SD slot and let the consumer upgrade when memory is priced within ones budget.

RE: touch
By Iaiken on 9/1/2010 2:39:48 PM , Rating: 5
SD slot and let the consumer upgrade when memory is priced within ones budget.

But then how would Apple charge me $170 for $80 worth of memory?

RE: touch
By MrTeal on 9/1/2010 2:57:02 PM , Rating: 2
Heh, you should be happy that it's only an extra $170. Apple Canada charges $420 for upgrading a MacBook Pro's 4GB of RAM to 8GB, when the difference between a 2x2GB and 2x4GB DDR3 SODIMM set on Newegg is a hundred bucks. Apple is normally all about the accessory price gouging.

RE: touch
By quiksilvr on 9/1/2010 3:02:46 PM , Rating: 3
Tell me about it. But at least they put buttons back on the Shuffle.

As for the Nano...ugh...I hate that design approach completely. The old Nano is much better (albeit overpriced as usual). This would have been a great idea for the Shuffle. You shake it to shuffle the song. And then sell a 4GB model for $49 and an 8GB model for $99.

Then just made the larger screen Nano 16GB go for $149 and leave it at that.

And then have a 16GB Touch for $199, a 32GB Touch for $299, and a 64GB Touch for $399.

And (I know it will never happen) equip every single player with a microSDHC slot.

RE: touch
By KoolAidMan1 on 9/1/2010 3:11:55 PM , Rating: 2
How was the prior nano overpriced? The flash based Zune was about the same price before it was discontinued.

A microSD card slot would be nice though.

RE: touch
By quiksilvr on 9/1/2010 8:52:11 PM , Rating: 4
Oh yeah, because the whole entire market is divided by Zune and iPod right?

RE: touch
By Taft12 on 9/1/2010 2:43:20 PM , Rating: 1
That's not "the Apple way" but many other media players certainly allow you to do this (go Sandisk!)

An SD slot would really bloat the iPod form factor which IMHO is a real advantage over the competition.

RE: touch
By Treckin on 9/1/2010 4:25:39 PM , Rating: 5

OMFG Im glad someone else FINALLY agrees that microSD is FAR to fat and thick for my slim and sexy phone.

If it were up to me, they would be at LEAST half that thick. That way some 'engineer' wouldn't have to screw up the shiny mirror edge to my 200 dollar mocket mirror so that I can install my own reasonably priced storage.

Also, I think they should make headphone jack inaccessible in the next lineup; who KNOWS what people might jam in there. Best to just seal it off and make people buy new ones.

- Signed, anonymous future Steve Jobs organ organ donor

RE: touch
By Divide Overflow on 9/2/2010 1:44:15 PM , Rating: 5
Give me micro SD slot, a USB port and replaceable battery.
Until then, this is just another piece of proprietary stylish junk.

RE: touch
By headbox on 9/1/2010 2:35:45 PM , Rating: 2
Poor comparison because Apple isn't using 2.5" SSDs in the iStuff.

RE: touch
By MrTeal on 9/1/2010 2:42:21 PM , Rating: 2
Howso? The controller, chassis and likely the PCB is the same between the two Vertex's. The only real difference is the firmware and the amount of flash soldered on the PCB, just like on the different models of the Touch. I never implied that Apple was using a 2.5" SSD at all.

RE: touch
By defter on 9/1/2010 2:58:51 PM , Rating: 4
Are you trolling or just totally clueless?

Music players have very simple and cheap flash controller and very cheap and slow flash memory, since the performance doesn't really matter here.

You can check real flash price here:

64Gb (8GB) of flash memory costs $12.48. Therefore 32GB costs less than $50. Apple is charging $100 for the extra 32GB of memory.

RE: touch
By MrTeal on 9/1/2010 3:18:29 PM , Rating: 2
You're complaining that they're charging twice as much as the commodity price? I never claimed that Apple was charging the going rate for the extra flash, just that it's not that bad. Of course they're going to charge a premium for the more desirable version of their product, the top end always has higher margins. A 16GB Zune is $180 on Newegg and the 32GB is $240, which is an even higher cost/GB. Apple has a history of completely screwing people over on upgrades, here they're just following the average industry costs.

RE: touch
By RjBass on 9/1/2010 2:49:08 PM , Rating: 3
That is really a matter of opinion. In my opinion I like my Zune HD the best, but then I feel I am one of the only ones who do.

RE: touch
By raumkrieger on 9/1/2010 3:18:21 PM , Rating: 2
I'm sticking with my Zune 2.0.
I may only have it half-filled at the moment, but the 80gb is a comforting reminder that I never have to worry about choosing what songs I want to carry around with me.

RE: touch
By invidious on 9/1/2010 4:25:23 PM , Rating: 2
You also dont have to worry about what to do with all the money you could have saved.

RE: touch
By MadMan007 on 9/1/2010 11:16:25 PM , Rating: 2
Saved how, by buying an iPod? lol

RE: touch
By Smilin on 9/1/2010 4:52:29 PM , Rating: 2
You are not alone brave soul.

Few, oh so precious few, know of the awesome experience that is Zune. MSFT may never advertise the thing to educate the iMasses on what they are missing but I for one will know.

And BTW you're going to dig the Zune service controlled via Kinect. That's all I can say atm.

RE: touch
By FlyBri on 9/2/2010 12:21:04 AM , Rating: 2
Too bad you basically need iTunes to use and iPod though. The hardware may be good, but if you're locked to using that POS software (in my opinion), it doesn't matter to me how great the hardware is.

RE: touch
By BruceLeet on 9/1/2010 3:57:49 PM , Rating: 2
I have an 8GB model (3rd gen touch) and my itunes library holds 817 songs @ 6.06GB, all of the songs are converted to 128kbps.

Half of which I don't even listen to so I can probably tick off about 400 songs and if you're buying this many songs/albums on itunes or adding your own CD collection I'm sure you can pay the extra dollars for a higher storage capacity.

RE: touch
By MrTeal on 9/1/2010 4:13:07 PM , Rating: 2
I don't think most people complaining about the price of the 64GB fill it full of legally purchased music. There might be some, but I doubt there's that many. Even if the split was 80% ripped and 20% downloaded, just the downloads would be thousands of dollars.

This is the Touch though. Someone could easily rip a moderately sized DVD collection and fill 32GB or 64GB pretty quickly.

That's why I like my 160GB Classic; I get to store my entire collection and take it wherever I want. With my previous 2GB shuffle I was having to swap the music out every second day to keep it fresh, and even then I'd get into a mood and want to listen to an album I didn't have. It's really too bad they don't make a touch with the 160GB 1.8" drive. I'd be more than happy to accept the bigger form factor for having the ability to travel with all my movies without needing a laptop.

RE: touch
By Hare on 9/1/2010 4:19:44 PM , Rating: 2
128kbps, uuuuuggghhhhh.

192kbps is adequate for on the go. 160kbps is tolerable, but anything below just sounds awful.

RE: touch
By BruceLeet on 9/1/2010 7:17:04 PM , Rating: 2
With any type of earphones/buds I don't really care for bitrate. But keep in mind they're only converted to 128kbps for my touch, in my computer library all my songs range from 256-320kbps. 320s are converted from FLAC and I listen to my music through HD555s when I'm at my computer. So I get what you're saying...

I convert 128kbps simply to save space on my Touch

RE: touch
By roadking on 9/2/2010 1:33:21 PM , Rating: 2
To be honest, I do not think there ever was a 3rd gen 8 GB Touch. They did sell it alongside the 3rd gen 32/64 GB ones but it really is a 2nd gen.

RE: touch
By MadMan007 on 9/1/2010 11:25:54 PM , Rating: 2
Agreed. I am disappointed that they kept touch cpacities and prices the same and added dumb features for a PMP like the video 'calling' thing. I guess the timing wasn't right but since Apple has to stick to 'their schedule' unlike other CE device makers who just release stuff when they want to there wasn't a chance of getting the new (or near future) process shrunk flash memory in them.

I would have actually seriously considered an iPod Touch 128GB at $400 if it had 3G month-to-month like the iPad (VoIP would make it a possible cell phone replacement too :))and none of the other crap they added and I *really* don't like the way Apple does stuff. Due to the timing I expect that just about every other CE maker will have doubled capacity/$ in the winter or early next year. Maybe Apple will too, or maybe they'll just sneak in those chips and up their margins. If the latter, too bad Apple, no sale.

"This week I got an iPhone. This weekend I got four chargers so I can keep it charged everywhere I go and a land line so I can actually make phone calls." -- Facebook CEO Mark Zuckerberg
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