Just when you thought that Intel was
through with their product branding, the company adds another to its
repertoire. First there was Centrino which took the notebook industry
by storm. Then Intel launched its Viiv platform for entertainment PCs.
Now Intel is stamping the vPro brand on next generation business PCs.
PCs with the vPro branding will feature
a 64-bit Core processor, Intel Active Management Technology (AMT) and
Intel Virtualization Technology (VT). Intel's AMT technology will be
incorporated into the processor, wile VT will be integrated into the
accompanying chipset. Intel hopes that the combined technologies will
provide a stable and secure platform with unmatched manageability.
Offering businesses avenues to reduce
PC support costs, Intel AMT helps manage, inventory, diagnose and
repair PCs even when systems are turned off or have crashed operating
systems or hard drives. The second generation of Intel AMT offers the
ability to isolate infected PCs before they impact the network and
alert IT when threats are removed.
Further strengthening PC security,
Intel VT allows for separate independent hardware-based environments
inside a single PC so IT managers can create a dedicated,
tamper-resistant service environment – or partition – where
particular tasks or activities can run independently, invisible to
and isolated from PC users.
Intel already has backing from many of
the top names in the industry including Adobe, Cisco, Computer
Associates, Hitachi, Kaspersky Lab, Lenovo, Microsoft, Novell and
Symantec. While Intel's Centrino marketing campaign has been an
overwhelming success in the notebook space, most of us are still
waiting to see what the real benefits are of Intel's Viiv
quote: Most business users probably won't understand any of those.