Print 87 comment(s) - last by EricMartello.. on Sep 10 at 7:23 PM

New AMD graphics branding

The evolution of AMD/ATI branding
AMD's market research shows that it's time to get rid of the ATI brand

It's been a long four years, but AMD has finally hits its stride after its acquisition of ATI Technologies way back in 2006. After agreeing to purchase ATI for $5.4B, AMD was besieged with quarterly losses stemming from the purchase, constant pressure from NVIDIA in the graphics market, and beatdowns from Intel (who wasn't exactly playing by the rules of fair business) in the processor market.

With most of its troubles now behind it, AMD is looking to kill off the long-standing ATI brand and bring Radeon and FirePro graphics solutions solely under the AMD umbrella according to AnandTech.

According to AMD's own research in markets from around the world, it came to the following three conclusions:

  1. AMD preference triples when respondent is aware of ATI-AMD merger
  2. AMD brand [is] stronger than ATI vs. graphics competitors
  3. Radeon and FirePro brand awareness and consideration [is] very high

The move will also help to further consolidate AMD's branding which has pretty much gotten out of hand in the past few years [see figure on right]. AMD will begin the transition later this year to phase out ATI branding and move to a more simplified product branding lineup. By 2011, AMD's product lineup will consist of AMD's Opteron for server processors, Vision (which consists of a CPU/GPU hybrid) for consumer processors, and Radeon/FirePro for graphics.

With AMD now taking the discrete graphics market lead from NVIDIA (51.1 percent for AMD versus 44.5 percent for NVIDIA) and preparing to take the fight straight to Intel with three new CPU designs, the next year should be a fruitful one for enthusiasts.

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RE: Huh?
By Etern205 on 9/4/2010 12:03:29 AM , Rating: 2
Real men use Xeons so why don't you take your pathetic low-end 980x and shove it.
:D :D :D

RE: Huh?
By EricMartello on 9/5/2010 3:14:17 PM , Rating: 1
Real men know when to use a Xeon and when to use a 980x...and again, who said I didn't also use Xeons in systems where they would be approriate? You sure are making a lot of fail assumptions here.

RE: Huh?
By Etern205 on 9/9/2010 9:59:59 AM , Rating: 2
What does Xeons have to do with a 980x, there are 6 cores version of Xeons which is a higher-bin version of the 980x and has dual QPI.

It's obvious that someone gave that 980x as a gift and now your running around like some bigshot who know absolutely about hardware.

And stop trolling.

RE: Huh?
By EricMartello on 9/10/2010 7:23:21 PM , Rating: 1
If you're so enlightened about hardware then you'd know that using CPUs for their intended roles more often than not yields better results. The Xeon is intended for workstation/server duty and is optimized for such work. The 980x is an "ethusiast's CPU" that can overclock like nothing else and has more ubiquitous motherboard options.

As for performance, Passmark disagrees with you:

The 980x is on top by a decent margin...and while the Xeon may excel at tasks for which it was optimized - the 980x is still the best CPU for my needs.

If you're running a Xeon in your desktop rig / gaming system then you're definitely fingering you spent about $700 more over a 980x for a CPU that runs slower just so you could say you have a Xeon. LOL

"If you look at the last five years, if you look at what major innovations have occurred in computing technology, every single one of them came from AMD. Not a single innovation came from Intel." -- AMD CEO Hector Ruiz in 2007

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