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New AMD graphics branding

The evolution of AMD/ATI branding
AMD's market research shows that it's time to get rid of the ATI brand

It's been a long four years, but AMD has finally hits its stride after its acquisition of ATI Technologies way back in 2006. After agreeing to purchase ATI for $5.4B, AMD was besieged with quarterly losses stemming from the purchase, constant pressure from NVIDIA in the graphics market, and beatdowns from Intel (who wasn't exactly playing by the rules of fair business) in the processor market.

With most of its troubles now behind it, AMD is looking to kill off the long-standing ATI brand and bring Radeon and FirePro graphics solutions solely under the AMD umbrella according to AnandTech.

According to AMD's own research in markets from around the world, it came to the following three conclusions:

  1. AMD preference triples when respondent is aware of ATI-AMD merger
  2. AMD brand [is] stronger than ATI vs. graphics competitors
  3. Radeon and FirePro brand awareness and consideration [is] very high

The move will also help to further consolidate AMD's branding which has pretty much gotten out of hand in the past few years [see figure on right]. AMD will begin the transition later this year to phase out ATI branding and move to a more simplified product branding lineup. By 2011, AMD's product lineup will consist of AMD's Opteron for server processors, Vision (which consists of a CPU/GPU hybrid) for consumer processors, and Radeon/FirePro for graphics.

With AMD now taking the discrete graphics market lead from NVIDIA (51.1 percent for AMD versus 44.5 percent for NVIDIA) and preparing to take the fight straight to Intel with three new CPU designs, the next year should be a fruitful one for enthusiasts.



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RE: Huh?
By EricMartello on 9/3/2010 4:08:53 PM , Rating: 0
Small minded peasants like you could not understand the value of higher performance. Diminishing returns aside, when you want to make the most of every second then EVERYTHING matters.

A high performance car may be a lot more expensive than a "cheaper car with 80-90%" of that performance, but to someone who races professional where a few tenths of a second can mean the difference between winning or losing, that 10-20% suddenly means a lot more.

As for your fail example...your 3 cheap computers will not outperform three 980x systems...and if you're using the system for something like statistical analysis for the financial sector, the more you data you can process in a 24 hour period the better. In the period of 1 year, the groupe of 3 "expensive" systems will easily offset their additional cost by the additional work they were able to complete, while that seemingly small performance gap that leads you to believe "good enough" is all you need gets wider and wider.

As I said, most of the people posting here are small-minded idiots who will never use a computer for anything more than watching cat videos on youtube...and for them, AMD is fine...but don't come here and spew your "bang for the buck" when you have no understanding of more advanced uses of computing power.


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