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New AMD graphics branding

The evolution of AMD/ATI branding
AMD's market research shows that it's time to get rid of the ATI brand

It's been a long four years, but AMD has finally hits its stride after its acquisition of ATI Technologies way back in 2006. After agreeing to purchase ATI for $5.4B, AMD was besieged with quarterly losses stemming from the purchase, constant pressure from NVIDIA in the graphics market, and beatdowns from Intel (who wasn't exactly playing by the rules of fair business) in the processor market.

With most of its troubles now behind it, AMD is looking to kill off the long-standing ATI brand and bring Radeon and FirePro graphics solutions solely under the AMD umbrella according to AnandTech.

According to AMD's own research in markets from around the world, it came to the following three conclusions:

  1. AMD preference triples when respondent is aware of ATI-AMD merger
  2. AMD brand [is] stronger than ATI vs. graphics competitors
  3. Radeon and FirePro brand awareness and consideration [is] very high

The move will also help to further consolidate AMD's branding which has pretty much gotten out of hand in the past few years [see figure on right]. AMD will begin the transition later this year to phase out ATI branding and move to a more simplified product branding lineup. By 2011, AMD's product lineup will consist of AMD's Opteron for server processors, Vision (which consists of a CPU/GPU hybrid) for consumer processors, and Radeon/FirePro for graphics.

With AMD now taking the discrete graphics market lead from NVIDIA (51.1 percent for AMD versus 44.5 percent for NVIDIA) and preparing to take the fight straight to Intel with three new CPU designs, the next year should be a fruitful one for enthusiasts.



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RE: Huh?
By leexgx on 8/30/2010 12:01:40 PM , Rating: 2
more then 1gb is only used if your using Lots of AA and an big monitor (like 32in res size) or 3 monitor Setup (Surround/Eyefinity) and even then you may need AA to push the card past 1gb ram use (most games Frame buffers are 512MB so they work on every ones system but norm the Texture setting that does that)

2 GTX460 in SLI that are 1gb can handle Surround View at High screen sizes to an Point (AA+ high Res) you most likely need an Nvidia card that has an bigger Frame bufffer then (GTX470/480), HardOCP have not done an Surround with GTX460 yet not that i can find

on ATI side Eyefinity 6 port cards do Benefit from the 2gb as it does go over the 1gb on Super high Res

any way Normal customers on Lower end cards and screen sizes 512MB is norm plenty but the every day customer looks at price and ram size


RE: Huh?
By torpor on 8/30/2010 1:48:34 PM , Rating: 2
Monitor size is irrelevant.

Displayed resolution is highly relevant.


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